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Direct Hit Marketing: How to Make Direct Marketing Work: Winning Direct Marketing Campaigns - Brossura

Stone, Merlin

 
9780273616894: Direct Hit Marketing: How to Make Direct Marketing Work: Winning Direct Marketing Campaigns
Brossura
ISBN 10: 0273616897 ISBN 13: 9780273616894
Casa editrice: Financial Times Management, 1995

Sinossi

Congratulations! - You are already a winner. If you return the enclosed reply paid postcard within 10 days you will win a share of our jackpot (minimal) and be harassed by junk mail for the rest of your time on earth!
This is the common image of direct marketing, but is it fair? Is that all there is to it?
Not if you know what you are doing. Direct Marketing is an essential part of marketing. Any company that ignores direct marketing does so at its peril.
It enables you to communicate with your customers to: let them know you are there, ensure that your products fulfil their needs, receive valuable feedback, build up a database and develop long term loyalty.
This book is a no-nonsense practical tool kit which will enable you to launch a successful direct marketing campaign. It gives advice on: planning an effective campaign, monitoring effectiveness and efficiency, improving your response rate, and integrating campaigns.

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Informazioni sull'autore

Merlin Stone lectures at Kingston and Surrey Universities.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Financial Times Management
Data di pubblicazione
1995
Lingua
Inglese
ISBN 10 
0273616897
ISBN 13 
9780273616894
Rilegatura
Copertina flessibile
Numero di pagine
320
Contatto del produttore
non disponibile
Persona responsabile
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia