Brossura

ISBN 10: 027364663X ISBN 13: 9780273646631

Casa editrice: Pearson, 2002

MBA and executive International Management; MBA and executive International Business; MBA/postgraduate modules in cross-cultural management, intercultural communication or intercultural management; undergraduate and postgraduate degree programs in international business or management.  This very accessible book draws upon a broad and growing literature on culture and management to discover national differences in management practice. It clearly relates cultural differences to daily business practice by using many and varied examples. Diverse range of topics covered, from structure and strategy to social responsibility and ethics.

From the Back Cover:

Managing Across Cultures

 

Susan C. Schneider and Jean-Louis Barsoux

 

 

As more and more companies have a global reach, managing cultural differences is increasingly a part of every job. This book demonstrates how culture affects management practice, from organizational structure to strategy and human resource management. Drawing upon evidence from the authors¿ research, it encourages managers to reconsider, explore and transfer alternative practices across national boundaries. As well as providing an insight into other cultures, it will also provide readers with an increased awareness of their own culture.

In the second edition of this book, work has been developed on the impact of national culture on effective management and of utilizing differences to create competitive advantage. Using tools of observation, questioning and interpretation, the book challenges assumptions and encourages critical reflection on the influences of culture in business.

 

 

Key features:

• New and updated case studies and examples interspersed throughout

• Strong theoretical foundations are linked to highly practical application

• Expanded coverage of geographical perspectives and 'virtual teams'

• Improved design, layout and 'sign-posting' of content

 

 

Managing Across Cultures

will appeal both to managers and executives working in an international business environment, as well as to students on a growing number of MBA and other undergraduate, postgraduate and post-experience courses.

 

 

Susan C. Schneider is Professor of Human Resource Management at HEC University of Geneva, Switzerland, and Visiting Professor of Organisational Behaviour at INSEAD, France. As well as her research into cross-cultural and strategic management, she has actively assisted in the internationalization of many companies.

Jean-Louis Barsoux is Senior Research Fellow at INSEAD, France. He is the author of several books on culture and diversity in management, and has written for Harvard Business Review and the Financial Times.

About the Author:

Susan C. Schneider is Professor of Human Resource Management at HEC University of Geneva, Switzerland, and Visiting Professor of Organizational Behavior at INSEAD, France. As well as her research into cross-cultural management, she has actively worked to internationalize the 'mindsets' of managers and companies.

Jean-Louis Barsoux is Senior Research Fellow at INSEAD, France. He is the author of several books on culture and diversity in management, and has written for Harvard Business Review and the Financial Times.