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The Definitive Guide to Marketing Planning: The Fast Track to Intelligent Marketing Planning and Implementation for Executives - Brossura

Hatton, Angela

 
9780273649328: The Definitive Guide to Marketing Planning: The Fast Track to Intelligent Marketing Planning and Implementation for Executives

Sinossi

Presents an overview of customer-oriented planning. Provides a process for strategic and operational marketing planning that allows integration of business and marketing plans, and shows how to produce effective marketing strategies, including promotional plans. Gives insight and advice on portfolio and customer analysis, the role of the environmental audit, corporate missions, communication tools, and monitoring performance. The author is affiliated with the Chartered Institute of Marketing, and the City University Business School. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Book by Hatton Angela

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