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The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business - Rilegato
Sinossi
20% of your customers create 80% of your business revenue, but still 40% of suppliers cannot identify their key customers. The handbook of KCRM (Key Customer Relationship Management) is the definitive guide to winning, managing your key customers and provides you with all you need to know about how to develop your business for them. Enterprises that are not in the mainstream of technology will find themselves at a distinct competitive disadvantage as customers will equate lack of tailored technology with lack of concern. Get the competitive advantage, before your competition gets your customers. Including examples on: Procter & Gamble Marks & Spencers Ford Hawlett & Packard IBM
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L'autore
Ken Burnett, FIMC is a Management Consultant based in London specialising in management development, sales and marketing. He is a foremost authority, writer and seminar leader on the principles, practice and problems of constructively managing supplier-customer relationships.
His consulting career spans over thirty years, in which he has worked with almost 400 different industrial, consumer and service industry corporations world-wide.
He has spent the past few years developing practical software systems and training modules particularly in the area of customers relationship planning and development.
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Book by Burnett Ken
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Handbook of Key Customer Relationship Management (Financial Times Series)
Da: medimops, Berlin, Germania
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Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M00273650319-G
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The Handbook of Key Customer Relationship Management
Editore:
Financial Times/Prentice Hall, 2000
ISBN 10: 0273650319
ISBN 13: 9780273650317
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Condizione: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Codice articolo 2876561-20
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Handbook of Key Customer Relationship Management
Editore:
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273650319
ISBN 13: 9780273650317
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Rilegato
Da: Ammareal, Morangis, Francia
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Hardcover. Condizione: Très bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Stains on the edge. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo E-648-169
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Foto dell'editore
Handbook of Key Customer Relationship Management
Editore:
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273650319
ISBN 13: 9780273650317
Antico o usato
Rilegato
Da: Ammareal, Morangis, Francia
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Très bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Stains on the edge. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo E-648-114
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Handbook of Key Customer Relationship Management (Financial Times Series)
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001800339
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The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business
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Hardcover. Condizione: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.2. Codice articolo G0273650319I4N01
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Foto dell'editore
The Handbook of Key Customer Relationship Management
Editore:
Financial Times/Prentice Hall, 2000
ISBN 10: 0273650319
ISBN 13: 9780273650317
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Rilegato
Da: Better World Books: West, Reno, NV, U.S.A.
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Condizione: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 15840710-6
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The Handbook of Key Customer Relationship Management
Editore:
Financial Times/Prentice Hall, 2000
ISBN 10: 0273650319
ISBN 13: 9780273650317
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Rilegato
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 15840710-6
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The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business (FT)
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The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business (FT)
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Hardcover. Condizione: New. Hardcover. Codice articolo mon0000060458
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