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Marketing Communications: Contexts, Strategies and Applications, 3rd Edition, uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to this subject. With a primarily academic orientation, three sections cover contextual issues, strategy and the elements of the promotional mix. Relationship marketing concepts underpin the integrated approach to communications.New to this edition: All chapters have been updated plus *Seven brand new chaptersBusiness-to- business marketing communications; Branding and the role of marketing communications; Interactive communications strategy; Online marketing communications; Marketing communication strategy and planning; Evaluation of marketing communications; Exhibitions, packaging and field marketing. *New mini-cases and exercises to consolidate learning and conclude each chapter *New colour plates and black & white exhibits of many leading brands to link theory & practice.Marketing Communications: Contexts, Strategies and Applications, 3rd Edition, is recommended for students studying Marketing or Business Studies at undergraduate level, postgraduate students on Marketing related pro mini-case studies, including all the recent CIM examination cases for the IMC module *download files, including an updated version of the Media chapter from the previous edition *multiple choice questions to develop learning *hyperlinks to pertinent and interesting web-sitesFor tutors: Instructors Manual to download containing: *a range of teaching schemes *key points about each chapter *PowerPoint Slides *exercises *additional mini case studiesAll found at www.booksites.net/fillChris Fill is Principal Lecturer in Marketing and Strategic Management at the University of Portsmouth. He is also the Senior Examiner for the Integrated Marketing Communications module offered by the Chartered Institute of Marketing on their Postgraduate Diploma programm
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Marketing Communications: Contexts, Strategies and Applications
Editore:
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273655000
ISBN 13: 9780273655008
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Da: Reuseabook, Gloucester, GLOS, Regno Unito
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Paperback. Condizione: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Codice articolo CHL1647863
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Marketing Communications: Contexts, Strategies and Applications
Editore:
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273655000
ISBN 13: 9780273655008
Antico o usato
Paperback
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Codice articolo CHL5427918
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Marketing Communications : Contexts, Strategies, and Applications
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Pearson Education, Limited, 2001
ISBN 10: 0273655000
ISBN 13: 9780273655008
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Condizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP11565316
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Marketing Communications: Contexts, Strategies and Applications
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Paperback. Condizione: Very Good. Marketing Communications: Contexts, Strategies and Applications This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780273655008
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Marketing Communications: Contexts, Strategies and Applications
Da: Bahamut Media, Reading, Regno Unito
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780273655008
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Marketing Communications: Contexts, Strategies and Applications
Editore:
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273655000
ISBN 13: 9780273655008
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Paperback. Condizione: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo 4941662
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Marketing Communications: Contexts, Strategies and Applications
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001373895
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Marketing Communications: Contexts, Strategies and Applications
Editore:
Financial Times/ Prentice Hall, 2002
ISBN 10: 0273655000
ISBN 13: 9780273655008
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780273655008. Codice articolo 9081916
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Foto dell'editore
Marketing Communications: Contexts, Strategies and Applications
Editore:
Financial Times/ Prentice Hall, 2002
ISBN 10: 0273655000
ISBN 13: 9780273655008
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780273655008. Codice articolo 9081915
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Foto dell'editore
Marketing Communications: Contexts, Strategies and Applications
Editore:
Financial Times/ Prentice Hall, 2002
ISBN 10: 0273655000
ISBN 13: 9780273655008
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780273655008. Codice articolo 9611029
Quantità: 1 disponibili