Articoli correlati a Retail Marketing Management
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Retail Marketing Management is an invaluable aid to students of Retailing, Retail Marketing and Retail Marketing Management at undergraduate level. HND students of Retail Marketing will also find the text useful.
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Dalla quarta di copertina
This, the second edition of Retail Marketing Management, is one of the few retail marketing textbooks that fully integrates retailing and marketing.
Retail Marketing Management
provides up-to-date coverage of key marketing applications for retail management, marrying the traditional retail marketing theory with the newer retail concepts.
Key features:- A clear and accessible writing style.
- Learning objectives, illustrations, examples, mini case studies and revised revision questions.
- A coherent structure, which provides a logical overview of the development of a retail marketing management strategy.
This edition also has expanded coverage of:
- The retail marketing mix, with a chapter on each area
- Retail marketing planning.
- Retail marketing environment and retail communications.
- Segmentation and positioning.
- Electronic retailing
- International aspects of regulation, control, concessions and particular consumer markets.
- Merchandising and floor plans, with floor plan illustrations.
Retail Marketing Management will be invaluable for students of retail marketing and retail marketing management at undergraduate level, as well as those studying retailing, retail studies and retail management at undergraduate level. HND students of Retail Marketing will also find the text useful.
David Gilbert is a Professor of Marketing at the Surrey European Management School, University of Surrey.
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Book by David Gilbert
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Retail Marketing Management
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-B-030-01633
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Retail Marketing Management
Editore:
Pearson Education, Limited, 2002
ISBN 10: 0273655116
ISBN 13: 9780273655114
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Very Good. 2nd. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP34619879
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Retail Marketing Management
Editore:
Pearson Education, Limited, 2002
ISBN 10: 0273655116
ISBN 13: 9780273655114
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. 2nd. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP26181727
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Retail Marketing Management
ISBN 10: 0273655116
ISBN 13: 9780273655114
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Condizione: OTTIMO USATO. II ED. INGLESE Coperta illustrata a colori e con minime irregolarità ai margini. Ottimo stato interno, tagli regolari e pagine perfettamente salde alla costa. Libro completamente fruibile, con prefazione dell'autore, presenti tabelle e figure in nero nel testo, seconda edizione, numero pagine 470 (XIII, 457). Codice articolo KNU0494
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Retail Marketing Management
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Financial Times Prentice Hall, 2002
ISBN 10: 0273655116
ISBN 13: 9780273655114
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Softcover. Condizione: Très bon. Ancien livre de bibliothèque. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo E-667-451
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002686417
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Retail Marketing Management
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ISBN 10: 0273655116
ISBN 13: 9780273655114
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780273655114. Codice articolo 8735574
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Retail Marketing Management
Editore:
Financial Times/ Prentice Hall, 2003
ISBN 10: 0273655116
ISBN 13: 9780273655114
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780273655114. Codice articolo 8488133
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Paperback. Condizione: Very Good. Retail Marketing Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780273655114
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Da: Bahamut Media, Reading, Regno Unito
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780273655114
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