The Definitive Business Plan: The Fast Track to Intelligent Business Planning for Executives and Entrepreneurs - Brossura

Stutely, Richard

Brossura

ISBN 10: 0273659219 ISBN 13: 9780273659211

Casa editrice: Ft Pr, 2001

Riassunto

Accessible to both the entrepreneur and the experienced executive, this second edition of The Definitive Business Plan is the fast track to intelligent business planning. This international bestseller is THE ultimate guide to business planning. Whether your goal is to launch a new business or secure corporate support for a new venture, it will help you build a plan capable of driving and directing a robust business.

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Praise for The Definitive Business Plan:

"Truly a practical guide to better business planning. The book is friendly and easy to read. An indispensable corporate tool." - Peter N. Tan, Senior Vice President, Hambrecht & Quist

"If this book had been available 30 years ago, life would have been a lot easier." - Mike Brooke, Entrepreneur and Private Venture Capitalist

"This is the most user-friendly book covering the business planning process that I have seen"- Reginald May, formerly Deputy Chief Executive, Access Credit Card Company, Vice President, American Express Distribution Strategy ESG and Chairman 4M+ Associates Ltd

"A comprehensive, clear and rigorous framework. Invaluable for both practitioners and MBA students alike. This is the guide to business planning in rapidly changing times." - Lakis C. Kaounides, Director, MBA in the Management Technology and Electronic Business, City University Business School, London

L'autore:

Businessman and authorRichard Stutely has unique insight to strategic and operational planning on both sides of the funding desk ¿ reviewing, preparing and using plans. He has handled business plans on every scale ¿ as a manager with HM Treasury (the UK finance ministry); a stockbroker and member of the London Stock Exchange; and subsequently as general manager of an international bank, where he saw business planning from a financial and funding perspective. More recently as managing director of multinational technology companies he has handled business planning focused on exploiting rapid change.

His books include The Economist Guide to Economic Indicators (published in America as The Economist Guide to Global International Indicators), which helps the reader understand the wider environment for business, and The Economist Numbers Guide (published in several languages), which covers nearly all quantitative decision-making techniques for business. He has been interviewed in newspapers and on radio and television around the world and he has also written extensively for publications such as The Economist, The Accountant and The Banker. He also gives presentations on business planning to MBA students.

Su questa edizione

• Editore: Ft Pr
• Data di pubblicazione: 2001
• ISBN 10: 0273659219
• ISBN 13: 9780273659211
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 336