How to Be a Complete & Utter Failure in Life, Work & Everything: 39 1/2 Steps to Lasting Underachievement: Thirty nine and a half steps to lasting under achievement - Brossura

McDermott, Steve

Brossura

ISBN 10: 0273661663 ISBN 13: 9780273661665

Casa editrice: Ft Pr, 2002

Riassunto

"How to be a Complete and Utter Failure" turns the concept of self-improvement on its head. It brings together 39 and a half leading ideas in personal and business development, and offers a total antedote to the motivational, gung-ho, over-enthused tone of all the usual self-improvement guides. Delivered in fast, easily digestible chunks, in a style that makes you laugh while you learn, this book offers tongue-in-cheek advice about what not to do to ensure certain failure in every aspect of your life. From not having any goals, to not getting advice from people you've never met or who are dead, to not taking personal responsibility for your life and results, every idea, strategy, suggestion and story is guaranteed to propel you into the slow lane of total inadequacy. "How to be a Complete and Utter Failure" comes with a warning - that you don't think about taking the direct opposite steps to those outlined in the guide, as this could seriously damage your chances of becoming a failure. Behind the humour, though, is good advice and a serious message. And whether you choose to heed the warning or not, it's an extremely entertaining read.

Su questo libro

Recensione

 "With its clever use of reverse psychology, this is actually a very well researched book about being one of life's winners...written in a simple-to-read and very humorous style."

Professional Manager

"Before I founded The Gadget Shop I'd read every personal and business development book I could get my hands on and picked out the best ideas from each one. What's great about Steve's book is all these ideas, and many others I've never come across, can now be found in one place. Best of all, reading it is just like hearing Steve talk when he is on stage. It's like getting good advice from a friend. Steve uses humour in a very effective way in order to help you make more of your life, career or business".
Jonathan Elvidge, Founder and Chief Executive, The Gadget Shop

"At Asda we've been successful by swimming upstream and placing people development at the heart of our business. Put Steve's book at the heart of your personal development and he'll help you swim upstream too"
Tony De Nunzio, Chief Executive, Asda

"Don't read this book"
Uncle Richard

"This is a very funny business book, but has some sensible thinking behind it. Reinforcing the "don't do this" approach, it gets the message across to readers of how to do things right."

The Bookseller

L'autore

Steve McDermott is acknowledged as one of the top 10 professional speakers in Europe. That's because he's not only motivational but he's also very funny. In the last few years Steve has spoken to thousands of people, from Burnley to Berlin about how they can be more successful in life, business and everything.He is a coach, consultant and trainer for a host of Blue Chip companies from Asda to Nestle to BNF. Steve is an author, broadcaster, businesman, NLP certified practitioner and qualified hypnotist. He has also appeared on The Big Breakfast, CNN, Channel 5, Yorkshire TV and BBC Radio and has received coverage in most national and regional newspapers.

Dettagli dell'edizione

• Editore: Ft Pr
• Data di pubblicazione: 2002
• Lingua: Inglese
• ISBN 10: 0273661663
• ISBN 13: 9780273661665
• Rilegatura: Copertina flessibile
• Numero di pagine: 160
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia