Services Management: An Integrated Approach

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9780273673538: Services Management: An Integrated Approach

Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management. This second edition provides a comprehensive insight into the service management industry and it's importance in today's economies. The book is based on three central strands of services management: customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy. Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today. Services Management second edition is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students.

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Bart Van Looy
Editore: Financal Times Management
ISBN 10: 027367353X ISBN 13: 9780273673538
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Easy Textbook
(Kuala Lumpur, Malaysia)
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Descrizione libro Financal Times Management. PAPERBACK. Condizione libro: New. 027367353X Brand new book. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Codice libro della libreria SKU005082

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Bart Van Looy
Editore: Financal Times Management
ISBN 10: 027367353X ISBN 13: 9780273673538
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Cloud 9 Books
(West Palm Beach, FL, U.S.A.)
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Descrizione libro Financal Times Management. PAPERBACK. Condizione libro: New. 027367353X New Condition. Codice libro della libreria NEW4.0935207

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