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This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This Value Pack includes student access to a dynamic Online Course, specially created to facilitate active learning. Perfect for instructors wanting to deliver more of their course content via the Web, enrich their students' learning experiences using cutting-edge technology, and/or reach more students via distance learning. This ready to use material is available specially referenced to your textbook. Features Fully Customisable and Easy to Use. Interactive for Active Learning. Collaborative for Shared Learning. Outcome Based. Performance Assessed. Take advantage of this powerful course management tool, available for use in CourseCompass, Blackboard and WebCT.
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- EditorePearson Education Limited
- Data di pubblicazione2002
- ISBN 10 0273677861
- ISBN 13 9780273677864
- RilegaturaCopertina flessibile
- Valutazione libreria
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