Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
"Johnston and Clark's Service Operations Management is an extraordinary textbook that immediately brings operations management to life for all managers."
Thomas Christiansen, Assistant Professor, Center for Technology, Economics and Management, Technical University of Denmark
"Johnston and Clark is an outstanding text and should remain at the forefront of service management texts for the foreseeable future. It has attracted excellent student feedback."
Geoffrey Plumb, Senior Lecturer, Staffordshire University
“Finally, a book that encompasses and illustrates all the phases of service processes, giving the right emphasis to each rather than focusing exclusively on the marketing aspects of the service context.”
Andrea Vinelli, Professor of Operations Management, University of Padova, Italy
"Johnston and Clark is the textbook of choice for teaching Service Operations Management. Its coverage is balanced and its style induces active class discussion. The end-of-chapter cases are short and inviting while losing nothing essential."
Hongtao Zhang, Associate Professor, School of Business and Management, Hong Kong University of Science and Technology
"Johnston and Clark's Service Operations Management is an extraordinary textbook that immediately brings operations management to life for all managers."
Thomas Christiansen, Assistant Professor, Center for Technology, Economics and Management, Technical University of Denmark
This international market-leading book provides a comprehensive and balanced introduction to service operations management. Building on the basic principles of operations management, the authors examine the operations decisions that managers face in controlling their resources and delivering services to their customers.
Combining a practical approach with a detailed theoretical underpinning, this book provides tools, frameworks and techniques for operational analysis and improvement and sets operations management within the wider business context, bringing a valuable perspective to this growing area.
Each chapter includes definitions of key terms, real-world examples and case studies with exercises, questions to test your understanding and recommended further reading to deepen your knowledge.
In this new edition the authors have
Service Operations Management is an invaluable guide to students and managers confronting operational issues in service management, whether from a general management perspective or focused in specific sectors, such as tourism and leisure or business services. This book is ideal for undergraduates, postgraduates or executives wishing to gain a deeper understanding of managing service operations and improving service delivery.
"Johnston and Clark is an outstanding text and should remain at the forefront of service management texts for the foreseeable future. It has attracted excellent student feedback."
Geoffrey Plumb, Senior Lecturer, Staffordshire University
“Finally, a book that encompasses and illustrates all the phases of service processes, giving the right emphasis to each rather than focusing exclusively on the marketing aspects of the service context.”
Andrea Vinelli, Professor of Operations Management, University of Padova, Italy
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 21,27
Da: Canada a: U.S.A.
Descrizione libro Condizione: New. Codice articolo DCBAQ--0191