Effective Organisational Communication: Perspectives, Principles And Practices - Brossura

Blundel, Richard

Brossura

ISBN 10: 0273685694 ISBN 13: 9780273685692

Casa editrice: Prentice Hall, 2004

Riassunto

This book is suitable students studying Business Communication modules, within both undergraduate and postgraduate Business degrees, but also as a general resource for all students aiming to improve their ability to communicate within a business context. "Effective Organisational Communication" provides an accessible and critical introduction to the nature and development of communication skills within a management context. Clearly written and with a distinctive two-part format, the text offers an overview of the principles of communication before moving to examine the practical aspects.

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Recensione

About the first edition

''What attracts me ... is that as well as dealing with communication skills, it also covers the organisational dimension, aspects of advertising and public relations and new technology. The content is challenging but it is written in an appropriate style to maintain the interest of students.''
Clive Cochrane, Queen’s University Belfast'

About the Second edition

''An impressive revision that reflects a strong focus on integrating relevant and up-to-date issues with the study of business communication. I particularly enjoyed the new cases, the critique of outdated intercultural theory and the thought-provoking questions.''
Judith M. Torvik, Telemark University College

Dalla quarta di copertina

Effective Organisational Communication

provides students with a keen insight into the challenges of communicating effectively in human organisations of all kinds; from multinational companies to SMEs, from government to campaign groups. A distinctive two-part format encourages readers to engage in constant debate between theory and practice.

Part I Principles of Communication

Builds a coherent framework for exploring communication in organisational settings.

Part II Communication Practices

Provides a critical review of the main communication channels, ranging from reports, interviews and presentations to email and ‘virtual’ project teams.

The book is suitable for undergraduate and masters-level courses in communication, business and management skills, international management and organisational behaviour.

Key features:

• Broad coverage of international issues, cultural diversity and new technologies.

• Strong theoretical grounding and recent research findings.

• 14 case studies and 40 mini-cases set in real-world organisations.

• New chapter on organisational feedback mechanisms.

• Focused guides to further reading.

• A website with additional exercises and tutor support.

 

Richard Blundel is Senior Lecturer in Business and Management at Oxford Brookes University Business School.

 

 

About the first edition

''What attracts me ... is that as well as dealing with communication skills, it also covers the organisational dimension, aspects of advertising and public relations and new technology. The content is challenging but it is written in an appropriate style to maintain the interest of students.''

Clive Cochrane, Queen’s University Belfast

 

About the second edition

''An impressive revision that reflects a strong focus on integrating relevant and up-to-date issues with the study of business communication. I particularly enjoyed the new cases, the critique of outdated intercultural theory and the thought-provoking questions.''

Judith M. Torvik, Telemark University College, Norway

Dettagli dell?edizione

• Editore: Prentice Hall
• Data di pubblicazione: 2004
• Lingua: Inglese
• ISBN 10: 0273685694
• ISBN 13: 9780273685692
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 355
• Contatto del produttore: non disponibile
• Persona responsabile: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Germania