Articoli correlati a Exploring Corporate Strategy: Text and Cases: Text...

Exploring Corporate Strategy: Text and Cases: Text & Cases - Brossura

Johnson, Gerry; Scholes, Kevan; Whittington, Richard

 
9780273711926: Exploring Corporate Strategy: Text and Cases: Text & Cases
Brossura
ISBN 10: 027371192X ISBN 13: 9780273711926
Casa editrice: Pearson College Div, 2007

Sinossi

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.

Available in two versions (Text and Text & Cases), Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Pearson College Div
Data di pubblicazione
2007
Lingua
Inglese
ISBN 10 
027371192X
ISBN 13 
9780273711926
Rilegatura
Copertina flessibile
Numero di pagine
878
Contatto del produttore
non disponibile
Persona responsabile
Pearson
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