Research Methods in Business Studies - Brossura

Ghuari, Pervez; Gronhaug, Kjell

 
9780273712046: Research Methods in Business Studies
Brossura
ISBN 10: 0273712047 ISBN 13: 9780273712046
Casa editrice: Pearson College Div, 2010

Sinossi

A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.

Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects.  It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

The following online resources support the text:
For Instructors: PowerPoint slides

 

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Dr. Pervez Ghauriis Professor of International Business at Kings College London.

Dr Kjell Gronhaugis Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway..

Dalla quarta di copertina

This clear and concise guide is ideal for business students taking a course in research methods, or undertaking a dissertation or report on a work placement project. Research Methods in Business Studies shows you how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

Key features to help you succeed with your project include the following:

  • Guidelines on how to formulate a research problem – preparing you to understand the question and objectives before starting out
  • Explanations of the importance of different methods – equipping you with a systematic approach to the process
  • Evaluations of different qualitative and quantitative methods – enabling you to choose the most appropriate method for your project
  • Discussion of research theories and their practical application – aiding your understanding of theory in a real-life practical context
  • Advice on how to structure clear, concise and relevant reports

In addition to fresh examples, more on advanced quantitative techniques and research theory, this fully updated 4th edition now includes:

  • A completely new chapter on cross-cultural research
  • Expanded sections on ethical issues
  • Greater focus on the application of qualitative software

About the authors

Dr Pervez Ghauri is Professor of International Business at King’s College London, London, UK.

Dr Kjell Grønhaug is Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Pearson College Div
Data di pubblicazione
2010
Lingua
Inglese
ISBN 10 
0273712047
ISBN 13 
9780273712046
Rilegatura
Copertina flessibile
Numero edizione
4
Numero di pagine
265
Contatto del produttore
non disponibile
Persona responsabile
Pearson
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