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This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore
Alan Tapp is Senior Lecturer at Bristol Business School at the University of West England.
Dalla quarta di copertina
This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.
New features include:
· A new chapter on Web 2.0, reflecting on the internet’s failures and successes, and digital developments looking forward.
· Cutting edge, international case study material from Sport England, Volvo, Tesco.com, Tower Hamlets and the charity Personal Action, linking theory to practice.
· Major expanded themes in the book include buyer behaviour and empowerment; budgeting; and CRM.
· Full, critical discussion of hot topics such as privacy, credit and fraud issues that gets behind the jargon.
Alan Tapp is Professor of Marketing at Bristol Business School at the University of West England.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreFt Pr
- Data di pubblicazione2008
- ISBN 10 0273713027
- ISBN 13 9780273713029
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione4
- Numero di pagine517
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EUR 11,82 per la spedizione da Regno Unito a U.S.A.
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Principles of Direct and Database Marketing
Editore:
Pearson Education Canada, 2008
ISBN 10: 0273713027
ISBN 13: 9780273713029
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Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR003403725
Quantità: 1 disponibili
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Principles of Direct and Database Marketing
Editore:
Financial Times/ Prentice Hall 02/12/2008, 2008
ISBN 10: 0273713027
ISBN 13: 9780273713029
Antico o usato
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Da: AwesomeBooks, Wallingford, Regno Unito
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Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780273713029
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Foto dell'editore
Principles of Direct and Database Marketing
Editore:
Financial Times/ Prentice Hall 02/12/2008, 2008
ISBN 10: 0273713027
ISBN 13: 9780273713029
Antico o usato
Brossura
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780273713029
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Principles of Direct and Database Marketing (4th Edition)
Editore:
Pearson Education Canada, 2008
ISBN 10: 0273713027
ISBN 13: 9780273713029
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Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-C-077-03276
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Principles of Direct and Database Marketing
Editore:
Financial Times/ Prentice Hall, 2008
ISBN 10: 0273713027
ISBN 13: 9780273713029
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780273713029. Codice articolo 9058709
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Foto dell'editore
Principles of Direct and Database Marketing
Editore:
Financial Times/ Prentice Hall, 2008
ISBN 10: 0273713027
ISBN 13: 9780273713029
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780273713029. Codice articolo 9083750
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Foto dell'editore
Principles of Direct and Database Marketing
Editore:
Financial Times/ Prentice Hall, 2008
ISBN 10: 0273713027
ISBN 13: 9780273713029
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780273713029. Codice articolo 9091569
Quantità: 1 disponibili
Foto dell'editore
Principles of Direct and Database Marketing
Editore:
Financial Times/ Prentice Hall, 2008
ISBN 10: 0273713027
ISBN 13: 9780273713029
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780273713029. Codice articolo 9091566
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Principles of Direct and Database Marketing: A Digital Orientation
Da: Revaluation Books, Exeter, Regno Unito
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Paperback. Condizione: Brand New. 4th edition. 517 pages. 9.25x7.25x1.25 inches. In Stock. Codice articolo 0273713027
Quantità: 1 disponibili