Research Methods for Business Students - Brossura

Saunders, Mark; Lewis, Philip; Thornhill, Adrian

Brossura

ISBN 10: 0273716867 ISBN 13: 9780273716860

Casa editrice: Pearson, 2009

Riassunto

Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.

 

 

So, if you're thinking . . .

 

'How do I choose my topic?'

'I'm confused by all these different philosophies'

'I need to collect my data; what do I do first?'

‘When and what do I need to write?

 

. . . then, open this book to discover:

• Regular checklists and ‘Progressing your research project’ sections to give you step-by-step practical guidance on the process
• A glossary of clear definitions for 600 research terms
• Cases and examples of students’ and academics’ research and topical news articles illustrating research in practice
• Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research

Don’t forget to visit www.pearsoned.co.uk/saunders  where you can use online tutorials on research software, such as IBM SPSS Statistics and NVivo, test yourself with hundreds of multiple choice questions, analyse over 60 further case studies, and learn how to search the Internet more efficiently and effectively with our Smarter Online Searching guide!

 

 

Start your project with confidence and complete it with success!

Mark Saunders is Professor of Business Research Methods at The Surrey Business School, University of Surrey. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.

Su questo libro

Informazioni sull?autore

Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.

Dalla quarta di copertina

Through the course of five editions, Research Methods for Business Students has guided hundreds of thousands of student researchers to success in their research proposals, projects and dissertations.

So, if you're thinking ?K

"How do I choose my topic?"

" I'm confused by all these different philosophies"

" I've got my data; what do I write first?"

?K then, open this book to read:

* Regular checklists and ?§Progressing your Research Project?¨ sections to give you step-by-step practical guidance on the process

* A glossary of clear definitions of over 400 research terms

* Cases and examples of student projects and academic research to show you how it?¦s done

* Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, data collection and analysis, and writing and presenting

And, at www.pearsoned.co.uk/saunders, you can get online tutorials on research software, such as SPSS and NVivo. Plus, search the internet more efficiently and effectively with our Smarter Online Searching guide!

Start your project with confidence and complete it with success.

Dettagli dell'edizione

• Editore: Pearson
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 0273716867
• ISBN 13: 9780273716860
• Rilegatura: Copertina flessibile
• Numero edizione: 5
• Numero di pagine: 614
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia