Articoli correlati a Consumer Behaviour: A European Perspective
Sinossi
This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph's university in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester, in addition to this book, he is the coauthor of the widely-used text book Marketing: Real People, Real Decisions.
Gary J. Bamossy, Ph.D., is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C.
Soren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark. He has a post graduate Diploma in Communication Studies from the Sorbonne university, Paris, and a Ph.D. in Business studies from Odense University.
Margaret K. Hogg, Ph.D., holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Consumer Behaviour
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR003447536
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Consumer Behaviour: A European Perspective
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Paperback. Condizione: Very Good. Consumer Behaviour: A European Perspective This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780273717263
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Consumer Behaviour: A European Perspective
Da: Bahamut Media, Reading, Regno Unito
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780273717263
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Consumer Behaviour : A European Perspective
Editore:
Pearson Education, Limited, 2009
ISBN 10: 027371726X
ISBN 13: 9780273717263
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. 4th Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Codice articolo GRP90995102
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Consumer Behaviour : A European Perspective
Editore:
Pearson Education, Limited, 2009
ISBN 10: 027371726X
ISBN 13: 9780273717263
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. 4th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP64868819
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Consumer Behaviour: A European Perspective
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Financial Times/ Prentice Hall, 2010
ISBN 10: 027371726X
ISBN 13: 9780273717263
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780273717263. Codice articolo 8596713
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Consumer Behaviour: A European Perspective
Editore:
Financial Times/ Prentice Hall, 2010
ISBN 10: 027371726X
ISBN 13: 9780273717263
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780273717263. Codice articolo 8493560
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Consumer Behaviour
Editore:
Financial Times/ Prentice Hall, 2009
ISBN 10: 027371726X
ISBN 13: 9780273717263
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Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780273717263. Codice articolo 8446924
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Consumer Behaviour: A European Perspective
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Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G027371726XI3N00
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Consumer Behaviour
Editore:
Financial Times/ Prentice Hall, 2010
ISBN 10: 027371726X
ISBN 13: 9780273717263
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780273717263. Codice articolo 9125780
Quantità: 1 disponibili