Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know

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9780273722038: Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know

" Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them." Erv Shames, former CEO, Kraft Foods As the old adage goes, "If you can't measure it, you can't manage it". Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics. In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or "dashboard", of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit. WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING

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Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer
Editore: Pearson Education Limited, United Kingdom (2008)
ISBN 10: 0273722034 ISBN 13: 9780273722038
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Descrizione libro Pearson Education Limited, United Kingdom, 2008. Paperback. Condizione libro: New. 233 x 158 mm. Language: English . Brand New Book. Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them. Erv Shames, former CEO, Kraft Foods As the old adage goes, If you can t measure it, you can t manage it . Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics. In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or dashboard , of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit. WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING. Codice libro della libreria AAK9780273722038

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Farris, Paul W.; Bendle, Neil; Pfeifer, Phil; Reibstein, David J.
Editore: Pearson Education Limited (2008)
ISBN 10: 0273722034 ISBN 13: 9780273722038
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Descrizione libro Pearson Education Limited, 2008. Condizione libro: New. 2008. 1st Edition. Paperback. Series: Financial Times Series. Num Pages: 368 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 696. . . . . . . Codice libro della libreria V9780273722038

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Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer
Editore: Pearson Education Limited, United Kingdom (2008)
ISBN 10: 0273722034 ISBN 13: 9780273722038
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Descrizione libro Pearson Education Limited, United Kingdom, 2008. Paperback. Condizione libro: New. 233 x 158 mm. Language: English . Brand New Book. Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them. Erv Shames, former CEO, Kraft Foods As the old adage goes, If you can t measure it, you can t manage it . Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics. In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or dashboard , of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit. WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING. Codice libro della libreria AAK9780273722038

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Farris, Paul W.; Bendle, Neil; Pfeifer, Phil; Reibstein, David J.
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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97802737220380000000

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Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer
Editore: Pearson Education Limited 2008-12-09, Harlow (2008)
ISBN 10: 0273722034 ISBN 13: 9780273722038
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Descrizione libro Pearson Education Limited 2008-12-09, Harlow, 2008. paperback. Condizione libro: New. Codice libro della libreria 9780273722038

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Farris, Paul W.; Bendle, Neil; Pfeifer, Phil; Reibstein, David J.
Editore: Pearson Education Limited
ISBN 10: 0273722034 ISBN 13: 9780273722038
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Descrizione libro Pearson Education Limited. Condizione libro: New. 2008. 1st Edition. Paperback. Series: Financial Times Series. Num Pages: 368 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 696. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780273722038

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Paul W. Farris
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Descrizione libro Pearson Education, 2008. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria BB-9780273722038

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Farris, Paul W.; Bendle, Neil; Pfeifer, Phil; Reibstein, David J.
Editore: Financial Times Prent. (2008)
ISBN 10: 0273722034 ISBN 13: 9780273722038
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Descrizione libro Financial Times Prent., 2008. Condizione libro: New. Codice libro della libreria EH9780273722038

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Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Editore: Pearson Education Limited
ISBN 10: 0273722034 ISBN 13: 9780273722038
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Descrizione libro Pearson Education Limited. Paperback. Condizione libro: new. BRAND NEW, Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, " Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them." Erv Shames, former CEO, Kraft Foods As the old adage goes, "If you can't measure it, you can't manage it". Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics. In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or "dashboard", of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit. WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING. Codice libro della libreria B9780273722038

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Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
ISBN 10: 0273722034 ISBN 13: 9780273722038
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Ria Christie Collections
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Descrizione libro Paperback. Condizione libro: New. Not Signed; Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them. Erv Shames, former CEO, Kraft Foods As the old adage goes, If y. book. Codice libro della libreria ria9780273722038_rkm

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