The Truth About What Customers Really Want: move them to buy...buy more...and keep on buying - Brossura

Solomon, Michael R.

Brossura

ISBN 10: 0273726978 ISBN 13: 9780273726975

Casa editrice: Prentice Hall, 2009

Riassunto

Consumer response is the ultimate test of every product, service, and marketing strategy and, ultimately, every business. But most businesses need far deeper understanding of customers: how they behave, what they want (and don't want), and what really motivates them to action. In The Truth About What Customers Really Want , world-renowned customer behaviourexpert Michael R. Solomon brings togetherthe 50 absolutely crucial facts and insightsyou must know to successfully attract andkeepprofitable customers. Solomon reveals: how changing gender roles are impacting marketing how to shape your brand's personality market by lifestyle build brand communities and consumer tribes how to generate low-cost buzz via guerrilla and viral marketing. Unlike some books on customer behaviour, this one's simple to use, up-to-date, and complete. "Michael Solomon's The Truth About What Customers Want contains great insights into consumer behaviour and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today's technology-driven world." Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker

Dettagli dell'edizione

• Editore: Prentice Hall
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 0273726978
• ISBN 13: 9780273726975
• Rilegatura: Copertina flessibile
• Numero di pagine: 224
• Contatto del produttore: non disponibile
• Persona responsabile: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Germania