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Brilliant Copywriting: How to craft the most interesting and effective copy imaginable (Brilliant (Prentice Hall)) - Brossura
Sinossi
If youve ever struggled to craft a persuasive message that really hits the spot youll know
its harder than it looks. Wouldnt it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone
who told you how the professionals really do it? Well, thats exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.
Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to
reveal the trade secrets of top-notch practitioners. Its the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
Roger Horberry is a freelance copywriter and works for various design, branding and advertising agencies.
www.rogerhorberry.com
Dalla quarta di copertina
Craft the most effective copy imaginable.
If youve ever tried to create a really persuasive piece of copy that grabs your readers attention, then youll know its harder than it looks. Wouldnt it be helpful to have an expert on hand to reveal all their tips and tricks? To coach you through the entire process? Someone to tell you how the professionals really do it? Well, thats exactly what this book does.
Brilliant outcomes
- Excite and persuade people with words
- Learn the trade secrets of top-notch writers
- Get results by getting people to read and act on your words
Keep it clear, keep it simple, make it brilliant and original. Ive been saying that for years. Its a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant.Wally Olins, Chairman, Saffron Brand Consultants
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Brilliant Copywriting: How to craft the most interesting and effective copy imaginable (Brilliant (Prentice Hall))
Editore:
Pearson Business (edition 1), 2009
ISBN 10: 0273727346
ISBN 13: 9780273727347
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paperback. Condizione: Very Good. Brilliant Copywriting: How to craft the most interesting and effective copy imaginable (Brilliant (Prentice Hall)) (Brilliant Business) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780273727347
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Brilliant Copywriting: How to craft the most interesting and effective copy imaginable (Brilliant (Prentice Hall))
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Pearson Education Limited, United Kingdom, Harlow, 2009
ISBN 10: 0273727346
ISBN 13: 9780273727347
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Paperback. Condizione: Very Good. If youve ever struggled to craft a persuasive message that really hits the spot youll know its harder than it looks. Wouldnt it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, thats exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career. Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to reveal the trade secrets of top-notch practitioners. Its the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002692595
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Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 17415794-20
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paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780273727347
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