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Sinossi
Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation.
In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore
Dr Stuart Roperis Senior Lecturer in Marketing at Manchester Business School (MBS), UK. His main teaching interests focus on branding and communications, corporate reputation, marketing strategy and services marketing. He teaches undergraduate, Masters and MBA classes at the school as well as being involved in executive education with senior managers at a large number of blue chip organisations. He is the Programme Director of MBS’s Corporate Communications and Reputation Management Masters programme.
Chris Fill is a Director of Fillassociates. He has authored several books, including his internationally recognised Marketing Communications. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at the Business School in Grenoble and is a Fellow of the Chartered Institute of Marketing. He was the Senior Examiner responsible for the development of the CIM’s Professional Postgraduate Diploma module, Managing Corporate Reputation.
www.fillassociates.co.uk
Product Description
Titolo: Corporate Reputation, Brand and Communication
Autore/i: Stuart Roper et Chris Fill
Editore: Pearson
Anno di pubblicazione: 2012
Stato: Seconda mano - Buone condizioni
ISBN : 9780273727590
Commento: Edizione 2012. Ammareal versa fino al 15% del prezzo netto di questo libro a organizzazioni benefice..
Ammareal versa il 15% del prezzo a organizzazioni benefiche.
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Corporate Reputation, Brand and Communication
Editore:
Pearson Education, Limited, 2012
ISBN 10: 0273727591
ISBN 13: 9780273727590
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 48938956-20
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Foto dell'editore
Corporate Reputation, Brand and Communication
Editore:
Pearson Education, Limited, 2012
ISBN 10: 0273727591
ISBN 13: 9780273727590
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 48938319-20
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Corporate Reputation: Brand and Communication
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780273727590. Codice articolo 8613858
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Corporate Reputation, Brand and Communication: Brand and Communication
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Paperback. Condizione: new. New Copy. Customer Service Guaranteed. Codice articolo 15L34_24_0273727591
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Corporate Reputation, Brand and Communication (Paperback)
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ISBN 10: 0273727591
ISBN 13: 9780273727590
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Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
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Paperback. Condizione: new. Paperback. Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780273727590
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Roper, S: Corporate Reputation, Brand and Communication
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Pearson, Pearson Feb 2012, 2012
ISBN 10: 0273727591
ISBN 13: 9780273727590
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Why should and how can organisations manage their reputations All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods. Codice articolo 9780273727590
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Corporate Reputation, Brand and Communication
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Pearson Education Limited, 2012
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ISBN 13: 9780273727590
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Kartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorDr Stuart Roperis Senior Lecturer in Marketing at Manchester Business School (MBS), UK. His main teaching interests focus on branding and communications, corporate reputation, marketing strategy and services . Codice articolo 594491140
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Corporate Reputation, Brand and Communication
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Paperback. Condizione: Brand New. pap/psc edition. 332 pages. 10.25x7.50x0.75 inches. In Stock. Codice articolo __0273727591
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Corporate Reputation, Brand and Communication
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Taschenbuch. Condizione: Neu. Corporate Reputation, Brand and Communication | Stuart Roper (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 2012 | Pearson | EAN 9780273727590 | Verantwortliche Person für die EU: Financial Times Prent., St.-Martin-Str. 82, 81541 München, salesde[at]pearson[dot]com | Anbieter: preigu Print on Demand. Codice articolo 110086772
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Corporate Reputation, Brand and Communication
Editore:
Pearson, Pearson International Feb 2012, 2012
ISBN 10: 0273727591
ISBN 13: 9780273727590
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Why should and how can organisations manage their reputations All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.Financial Times Prent., St.-Martin-Straße 82, 81541 München 360 pp. Englisch. Codice articolo 9780273727590
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