Sinossi
Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation.
In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore
Dr Stuart Roperis Senior Lecturer in Marketing at Manchester Business School (MBS), UK. His main teaching interests focus on branding and communications, corporate reputation, marketing strategy and services marketing. He teaches undergraduate, Masters and MBA classes at the school as well as being involved in executive education with senior managers at a large number of blue chip organisations. He is the Programme Director of MBS’s Corporate Communications and Reputation Management Masters programme.
Chris Fill is a Director of Fillassociates. He has authored several books, including his internationally recognised Marketing Communications. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at the Business School in Grenoble and is a Fellow of the Chartered Institute of Marketing. He was the Senior Examiner responsible for the development of the CIM’s Professional Postgraduate Diploma module, Managing Corporate Reputation.
www.fillassociates.co.uk
Product Description
Titolo: Corporate Reputation, Brand and Communication
Autore/i: Stuart Roper et Chris Fill
Editore: Pearson
Anno di pubblicazione: 2012
Stato: Seconda mano - Buone condizioni
ISBN : 9780273727590
Commento: Edizione 2012. Ammareal versa fino al 15% del prezzo netto di questo libro a organizzazioni benefice..
Ammareal versa il 15% del prezzo a organizzazioni benefiche.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Corporate Reputation, Brand and Communication: Brand and Communication
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Paperback. Condizione: Very Good. Corporate Reputation, Brand and Communication This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780273727590
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Corporate Reputation, Brand and Communication
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ISBN 13: 9780273727590
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Corporate Reputation, Brand and Communication
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ISBN 10: 0273727591
ISBN 13: 9780273727590
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780273727590. Codice articolo 8613858
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Corporate Reputation, Brand and Communication (Paperback)
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ISBN 10: 0273727591
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Paperback. Condizione: new. Paperback. Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780273727590
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Roper, S: Corporate Reputation, Brand and Communication
Editore:
Pearson, Pearson Feb 2012, 2012
ISBN 10: 0273727591
ISBN 13: 9780273727590
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Why should and how can organisations manage their reputations All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods. Codice articolo 9780273727590
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Corporate Reputation, Brand and Communication
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorDr Stuart Roperis Senior Lecturer in Marketing at Manchester Business School (MBS), UK. His main teaching interests focus on branding and communications, corporate reputation, marketing strategy and services . Codice articolo 594491140
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Paperback. Condizione: Brand New. pap/psc edition. 332 pages. 10.25x7.50x0.75 inches. In Stock. Codice articolo __0273727591
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