Corporate Reputation: Brand and Communication - Brossura

Fill, Chris

Brossura

ISBN 10: 0273727591 ISBN 13: 9780273727590

Casa editrice: Pearson, 2012

Riassunto

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

Su questo libro

L'autore:

Dr Stuart Roperis Senior Lecturer in Marketing at Manchester Business School (MBS), UK. His main teaching interests focus on branding and communications, corporate reputation, marketing strategy and services marketing. He teaches undergraduate, Masters and MBA classes at the school as well as being involved in executive education with senior managers at a large number of blue chip organisations. He is the Programme Director of MBS’s Corporate Communications and Reputation Management Masters programme.

Chris Fill is a Director of Fillassociates. He has authored several books, including his internationally recognised Marketing Communications. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at the Business School in Grenoble and is a Fellow of the Chartered Institute of Marketing. He was the Senior Examiner responsible for the development of the CIM’s Professional Postgraduate Diploma module, Managing Corporate Reputation.

www.fillassociates.co.uk

Product Description:

Titolo: Corporate Reputation, Brand and Communication
Autore/i: Stuart Roper et Chris Fill
Editore: Pearson
Anno di pubblicazione: 2012
Stato: Seconda mano - Buone condizioni
ISBN : 9780273727590
Commento: Edizione 2012. Ammareal versa fino al 15% del prezzo netto di questo libro a organizzazioni benefice..

Ammareal versa il 15% del prezzo a organizzazioni benefiche.

Su questa edizione

• Editore: Pearson
• Data di pubblicazione: 2012
• ISBN 10: 0273727591
• ISBN 13: 9780273727590
• Rilegatura: Copertina flessibile
• Numero di pagine: 360