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Sinossi
Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as `marketing's new paradigm'.
Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It retains its informed coverage of the most recent and important literature, as well as clearly organising and structuring the book around its core themes. The new edition includes a wide range of examples to illuminate the real world relevance of concepts. In addition, overviews and summaries add clarity and help consolidate understanding.
This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on `Stakeholder Marketing'.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
John Egan is Director of Marketing & Communications and Marketing Subject Group Leader at London South Bank University and a Chartered Marketer. He has almost three decades of experience working in the retail marketing sector with companies such as Bloomingdales (New York), Hudson Bay Company (Canada), Harrods (UK), Chinacraft, Mappin & Webb and Garrard (the Crown Jewellers). He is a fellow of the Royal Society of Arts and Commerce, a member of the Chartered Institute of Marketing (CIM), on the Educator's Council of the Institute of Direct Marketing and Executive member of the Academy of Marketing.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditorePearson
- Data di pubblicazione2011
- ISBN 10 0273737783
- ISBN 13 9780273737780
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione4
- Numero di pagine328
- Contatto del produttorenon disponibile
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Relationship Marketing : Exploring Relational Strategies in Marketing
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Relationship Marketing : Exploring Relational Strategies in Marketing
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ISBN 13: 9780273737780
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Relationship Marketing: Exploring Relational Strategies in Marketing
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Relationship Marketing: Exploring Relational Strategies in Marketing
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ISBN 10: 0273737783
ISBN 13: 9780273737780
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Relationship Marketing: Exploring Relational Strategies in Marketing
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Financial Times/ Prentice Hall, 2011
ISBN 10: 0273737783
ISBN 13: 9780273737780
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Paperback
Da: Brit Books, Milton Keynes, Regno Unito
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Paperback. Condizione: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Codice articolo 1527946
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RELATIONSHIP MARKETING EXPLORING RELATIO
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