International Marketing & Export Management (7th Edition)

Valutazione media 4,25
( su 12 valutazioni fornite da Goodreads )
 
9780273743880: International Marketing & Export Management (7th Edition)

International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.

Written in a no-nonsense style, the bookhas been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter. 

The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It will also be used as a supplementary text on International Business courses.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

From the Back Cover:

Albaum & Duerr, International Marketing and Export Management 7e – draft blurb

International Marketing and Export Management 7e offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.

Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter. 

Key features include:

  • Updated to take account of the global economic crisis
  • New cases studies including BP’s problems in the Gulf of Mexico and Toyota’s worldwide recalls, along with more practical examples and vignettes throughout the text
  • Increased coverage of the service sector
  • New material on the increased importance of the BRIC countries (Brazil, Russia, India and China) and their rapid export-led growth
  • Greater emphasis on corporate social responsibility and ethics

The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It will also be used as a supplementary text on International Business courses.

About the authors

Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico, and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.

Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands, and has extensive consulting business around the globe. He is also Senior Editor of The Journal of International Business and Economy.

About the Author:

Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico, and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.

Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands, and has extensive consulting business around the globe. He is also Senior Editor of The Journal of International Business and Economy.

 

 

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

Edizione Internazionale
Edizione Internazionale

1.

Gerald Albaum & Edwin Duerr
ISBN 10: 0273743880 ISBN 13: 9780273743880
Nuovi Soft cover Quantità: > 20
Edizione Internazionale
Da
GREAT BOOKS DEAL
(TALLAHASSEE, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Soft cover. Condizione libro: New. International Edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 3-6 business days by USPS/UPS/Fedex with tracking number. Choose expedited shipping for superfast delivery 2-4 business days. We also ship to PO Box addresses. International Edition Textbooks may bear a label ÔNot for sale in the U.S. or CanadaÕ etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Codice libro della libreria USINUS-1602

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 17,87
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,35
In U.S.A.
Destinazione, tempi e costi
Edizione Internazionale
Edizione Internazionale

2.

Gerald Albaum
ISBN 10: 0273743880 ISBN 13: 9780273743880
Nuovi Brossura Quantità: 10
Edizione Internazionale
Da
bookscollection
(Delhi, DELHI, India)
Valutazione libreria
[?]

Descrizione libro Condizione libro: Brand New. PAPERBACK,Book Condition New, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Codice libro della libreria ABEADH##3740

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 17,96
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,59
Da: India a: U.S.A.
Destinazione, tempi e costi
Edizione Internazionale
Edizione Internazionale

3.

Gerald Albaum & Edwin Duerr
ISBN 10: 0273743880 ISBN 13: 9780273743880
Nuovi Softcover Quantità: > 20
Edizione Internazionale
Da
LowPriceBookDeals
(Wilmington, DE, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Softcover. Condizione libro: New. 7th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 3-6 business days by USPS/UPS/Fedex with tracking number. Choose expedited shipping for superfast delivery 2-4 business days. We do not ship to PO Box addresses. International Edition Textbooks may bear a label Not for sale in the U.S. or Canada etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Codice libro della libreria LBDUS61487673

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 18,84
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,18
In U.S.A.
Destinazione, tempi e costi
Edizione Internazionale
Edizione Internazionale

4.

Gerald Albaum; Edwin Duerr
ISBN 10: 0273743880 ISBN 13: 9780273743880
Nuovi Paperback Quantità: > 20
Edizione Internazionale
Da
US_Superfast_Bookstore
(New Castle, DE, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Paperback. Condizione libro: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Codice libro della libreria U_9780273743880

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 21,15
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,28
In U.S.A.
Destinazione, tempi e costi
Edizione Internazionale
Edizione Internazionale

5.

Albaum Duerr
ISBN 10: 0273743880 ISBN 13: 9780273743880
Nuovi Soft cover Quantità: > 20
Edizione Internazionale
Da
LOW COST_FAST SHIP
(Scottsdale, AZ, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Soft cover. Condizione libro: New. Opt EXPEDITED shipping for 2 to 4 day delivery - Brand NEW - International Edition - 7ed - SAME Contents as in US edition - SHRINKwrapped BOXpacked - There is no CD or Access Code, unless specified above - Ships from various locations. Codice libro della libreria AD1

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 18,66
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 5,14
In U.S.A.
Destinazione, tempi e costi
Edizione Internazionale
Edizione Internazionale

6.

Albaum, Gerald; Duerr, Edwin
Editore: Pearson (2011)
ISBN 10: 0273743880 ISBN 13: 9780273743880
Nuovi Paperback Quantità: 8
Edizione Internazionale
Da
WFL
(Holtsville, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Pearson, 2011. Paperback. Condizione libro: New. New ,International edition , softcover ,Same text as US edition , ISBN /Cover may be different , Ready to ship, 5-8 business days worldwide delivery. Codice libro della libreria INFGYD1F1224

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 20,10
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,78
In U.S.A.
Destinazione, tempi e costi
Edizione Internazionale
Edizione Internazionale

7.

Albaum, Gerald; Duerr, Edwin
Editore: Pearson (2011)
ISBN 10: 0273743880 ISBN 13: 9780273743880
Nuovi Paperback Quantità: 5
Edizione Internazionale
Da
WFL
(Holtsville, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Pearson, 2011. Paperback. Condizione libro: New. New ,International edition , softcover ,Same text as US edition , ISBN /Cover may be different , Ready to ship, 5-8 business days worldwide delivery. Codice libro della libreria INFGYD1G1122

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 20,19
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,78
In U.S.A.
Destinazione, tempi e costi
Edizione Internazionale
Edizione Internazionale

8.

Albaum, Gerald; Duerr, Edwin
Editore: Pearson (2011)
ISBN 10: 0273743880 ISBN 13: 9780273743880
Nuovi Paperback Quantità: 5
Edizione Internazionale
Da
WFL
(Holtsville, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Pearson, 2011. Paperback. Condizione libro: New. New ,International edition , softcover ,Same text as US edition , ISBN /Cover may be different , Ready to ship, 5-8 business days worldwide delivery. Codice libro della libreria INFGYC1G2207

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 20,23
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,78
In U.S.A.
Destinazione, tempi e costi
Edizione Internazionale
Edizione Internazionale

9.

Gerald Albaum , Edwin Duerr
ISBN 10: 0273743880 ISBN 13: 9780273743880
Nuovi Paperback Quantità: 5
Edizione Internazionale
Da
PRIORITY BOOKS
(springfield, VA, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Paperback. Condizione libro: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 7th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 1024 Pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Codice libro della libreria 386735

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 21,52
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,43
In U.S.A.
Destinazione, tempi e costi
Edizione Internazionale
Edizione Internazionale

10.

Gerald Albaum , Edwin Duerr
ISBN 10: 0273743880 ISBN 13: 9780273743880
Nuovi Paperback Quantità: 2
Edizione Internazionale
Da
ZerichSpace
(antioch, CA, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Paperback. Condizione libro: New. New condition. Softcover book, 7th Edition. (Read Description Before Buying), This is an international Edition. Black and White Book. ISBN or covers May Be Different From US Edition. Book may have Restricted Sales Disclaimer Wordings printed on cover. Books May Be Shipped From Overseas as per stock status. Codice libro della libreria 758433

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 21,54
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,43
In U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro