This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.
Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies.
Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Dave Chaffey is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.
E-Business and E-Commerce Management
5th edition
Dave Chaffey
What approach to e-business strategy should you follow?
How much do you need to invest in e-business?
Which processes should be your priorities?
Written in an engaging and informative style, E-Business and E-Commerce Managementexplores these questions, equipping you with the knowledge and skills to navigate today’s fast-paced world of continuous technological development.
In this fifth edition of his bestselling text, leading authority Dave Chaffey brings together the most recent academic thinking and professional practice. Covering all aspects of e-business including strategy, digital marketing and supply chain management,E-Business and E-Commerce Management gives you the benefit of:
Whether you’re an undergraduate or postgraduate student studying e-business and e-commerce, or a business manager,E-Business and E-Commerce Management is the essential text to help you keep pace with technology, strategy and implementation.
‘This book keeps getting better and better with every version. It is fast becoming thede facto standard for e-business and e-commerce – for both faculty and students.’
Ben Clegg, Aston Business School
‘This text provides a strong strategic framework to help students understand this fast-moving subject, as well as a useful guide to practical analysis.’
Mette Præst Knudsen, University of Southern Denmark
Dave Chaffey (www.davechaffey.com) is an e-business consultant and visiting lecturer on e-business courses at the University of Warwick and Cranfield School of Management.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Destinazione, tempi e costiDa: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-J-014-01733
Quantità: 5 disponibili
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Inscription on the first page, typically just a name but may include a dedication or a brief personal message. Codice articolo CHL10442562
Quantità: 1 disponibili
Da: Better World Books Ltd, Dunfermline, Regno Unito
Condizione: Good. 5th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP78203501
Quantità: 2 disponibili
Da: Bahamut Media, Reading, Regno Unito
Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780273752011
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Da: AwesomeBooks, Wallingford, Regno Unito
Paperback. Condizione: Very Good. E-Business and E-Commerce Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780273752011
Quantità: 2 disponibili
Da: Greener Books, London, Regno Unito
Paperback. Condizione: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo 4755602
Quantità: 1 disponibili
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Paperback. Condizione: Very Good. This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR004954196
Quantità: 1 disponibili
Da: Anybook.com, Lincoln, Regno Unito
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780273752011. Codice articolo 9027851
Quantità: 1 disponibili
Da: Anybook.com, Lincoln, Regno Unito
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780273752011. Codice articolo 9027852
Quantità: 1 disponibili
Da: Anybook.com, Lincoln, Regno Unito
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780273752011. Codice articolo 9037993
Quantità: 1 disponibili