Advertising Principles & Practices: Global Edition - Brossura

Moriarty, Sandra; Mitchell, Nancy; Wells, William

 
9780273752929: Advertising Principles & Practices: Global Edition
Brossura
ISBN 10: 0273752928 ISBN 13: 9780273752929
Casa editrice: Pearson Education Limited, 2011

Sinossi

For introductory courses in advertising.

 

An accessible, well-written, and student-friendly approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach.

 

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
Pearson Education Limited
Data di pubblicazione
2011
Lingua
Inglese
ISBN 10 
0273752928
ISBN 13 
9780273752929
Rilegatura
Copertina flessibile
Numero di pagine
688
Contatto del produttore
non disponibile
Persona responsabile
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia