Articoli correlati a Advertising Principles & Practices: Global Edition
Sinossi
For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and presents them to students through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
- EditorePearson Education Limited
- Data di pubblicazione2011
- ISBN 10 0273752928
- ISBN 13 9780273752929
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine688
Risultati della ricerca per Advertising Principles & Practices: Global Edition
Foto dell'editore
Advertising Principles & Practices: Global Edition
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780273752929. Codice articolo 9853759
Quantità: 1 disponibili
Immagini fornite dal venditore
Advertising Principles & Practices: Global Edition
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Codice articolo wbs7122484864
Quantità: 1 disponibili
Foto dell'editore
Advertising Principles & Practices
Da: Mispah books, Redhill, SURRE, Regno Unito
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: Like New. Like New. book. Codice articolo ERICA82002737529284
Quantità: 1 disponibili