Articoli correlati a Retail Management: International Edition

Retail Management: International Edition - Brossura

Barry, Berman; Joel, Evans

 
9780273768562: Retail Management: International Edition

Sinossi

For undergraduate and graduate retail management courses

The text that helps students thrive in today’s retailing industry. 

Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.

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