Retail Management: International Edition - Brossura

Barry, Berman; Joel, Evans

Brossura

ISBN 10: 0273768565 ISBN 13: 9780273768562

Casa editrice: Financial Times Prentice Hall, 2012

Riassunto

For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.

Su questa edizione

• Editore: Financial Times Prentice Hall
• Data di pubblicazione: 2012
• ISBN 10: 0273768565
• ISBN 13: 9780273768562
• Rilegatura: Paperback
• Numero edizione: 1
• Numero di pagine: 620