Management consulting remains a popular career choice but undertaking a consulting project for the first time can seem a daunting prospect for any student or new professional.
This book, now in its fourth edition, aims specifically to guide you through the process of management consultancy, while also providing tips and techniques for the more seasoned practitioner. The authors and contributors, who all have been consultants, deliver this from their accumulated knowledge and insights.
Anybody studying management consulting or undertaking a consulting project will benefit from the ideas contained inside this book.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Louise Wickhamis the Director of Wickham Consulting Services Ltd and a practising consultant specialising in strategy and marketing. She has over 25 years business experience, both within companies and as a consultant, working for a wide range of consumer-facing businesses and was co-author of the 3rd edition ofManagement Consulting.
Jeremy Wilcock is a Business Development Managerat the Business School, University of Hull. He has 27 years’ industrial experience with a major multi-national where he worked on numerous internal consultancy projects. He lectures regularly in strategic management and business analysis at undergraduate and postgraduate level, both at Hull and at the University of Gloucestershire. He has also contributed to a research paper in the European Journal of Marketing.
Management consulting remains a popular career choice but undertaking a consulting project for the first time can seem daunting for the student or new professional.
This book, now in its fourth edition, aims specifically to guide students through the consultancy process, while also giving tips and techniques to the more seasoned practitioner. This is delivered from the accumulated knowledge and insight of the authors and contributors, who all have been consultants.
This fourth edition has been thoroughly revised, further adding to the tools and techniques of the third edition. It provides a careful balance between theory and practice and is ideal for anyone who is undertaking a consulting project.
Key features
A comprehensive introduction to the best practice in conducting a consulting project.
New to this edition
Louise Wickham is the Director of Wickham Consulting Services Ltd and a practising consultant specialising in strategy and marketing. She has over 25 years business experience, both within companies and as a consultant, working for a wide range of consumer-facing businesses and was co-author of the 3rd edition.
Jeremy Wilcock is a Business Development Manager at the Business School, University of Hull. He has 27 years industrial experience with a major multi-national where he worked on numerous internal consultancy projects. He lectures regularly in strategic management and business analysis at undergraduate and postgraduate level, both at Hull and at the University of Gloucestershire.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Softcover. Condizione: Bon. Légères traces d'usure sur la couverture. Edition 2012. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Edition 2012. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo C-867-085
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780273768746. Codice articolo 9928870
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