Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.
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Descrizione libro Pearson, 2013. Paperback. Condizione libro: Brand New. 5th edition. 672 pages. 10.25x7.50x1.00 inches. In Stock. Codice libro della libreria zk0273772724
Descrizione libro Pearson Education Limited, 2013. Paperback. Condizione libro: New. book. Codice libro della libreria 0273772724