Sinossi
Rubner offers an incisive study of the multinational corporation as its fortunes have waxed and waned over the years. The author traces the evolution of the modern multinational corporation, arguing that this entity is far from the all-powerful, supranational giant many have envisioned. In contrast, Rubner shows, the modern multinational is a fragile, strife-ridden business operation, often with significantly lower profit margins than smaller local or regional firms. This book provides a compelling look at the real and imagined power of the world's largest and most well-known corporations.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sugli autori
ALEX RUBNER is a Business Economist and University Lecturer. Among his eleven published books are The Ensnared Shareholder, The Economics of GamblinG, and The Export Cult.
ALEX RUBNER is a Business Economist and University Lecturer. Among his eleven published books are The Ensnared Shareholder, The Economics of GamblinG, and The Export Cult.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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The Might of the Multinationals: The Rise and Fall of the Corporate Legend (Contributions in Political Science) [Hardcover] [Jul 26, 1990] Alexandr Rubner
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The Might of the Multinationals (First Printing) The Rise and Fall of the Corporate Legend
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Praeger, New York, NY, 1990
ISBN 10: 0275935310
ISBN 13: 9780275935313
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Hardcover. Condizione: Good+. Condizione sovraccoperta: Very Good-. First Edition; First Printing. 155.96 X 19.05 X 9.21 millimeters; 292 pages; minor wear on DJ. Tiny tear on DJ's spine foot and head. Minor foxing and smudges on the exterior edges of textblock. Very Good condition otherwise. No other noteworthy defects. No markings. ; - Your satisfaction is our priority. We offer free returns and respond promptly to all inquiries. Your item will be carefully cushioned in bubble wrap and securely boxed. All orders ship on the same or next business day. Buy with confidence. Codice articolo HVD-56445-A-0
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The Might of the Multinationals
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The Might of the Multinationals (Hardcover)
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Bloomsbury Publishing Plc, Westport, 1990
ISBN 10: 0275935310
ISBN 13: 9780275935313
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Hardcover. Condizione: new. Hardcover. Drawing upon his three decades of experience as a corporate economist, including 17 years as a senior economist with Business International Corporation, Alex Rubner here offers an incisive study of the multinational corporation as its fortunes have waxed and waned over the years. The author traces the evolution of the modern multinational corporation and the popular, academic, and governmental sentiments associated with it, arguing that the transnational corporate entity is far from the all-powerful, supranational giant many have envisioned. In contrast, Rubner shows, the modern multinational is a fragile, strife-ridden business operation, often with significantly lower profit margins than smaller local or regional firms. Written for both international business scholars and lay readers interested in business matters, The Might of the Multinationals provides a compelling look at the real and imagined power of the world's largest and most well-known corporations.Following an introductory chapter which sets the stage for the discussions that follow, the author addresses the concepts of the multinational company as formulated by idealistic advocates and vehement adversaries. Rubner shows that populist perceptions of the power of multinationals are of relatively recent vintage and derive from a variety of sources including religious and trade union leaders, politicians, businessmen, and academic theorists. The second section explores the actual day-to-day realities that govern the operation of multinationals and examines such issues as the inhospitability of host countries, the inability of large bureaucratic organizations to react quickly to changing conditions, and the hypersensitivity of multinationals. Finally, Rubner looks to the future, evaluating the revised strategies of Western multinationals regarding overseas investments. He concludes that the power of the major transnationals is diminishing--along with the legends that gave birth to that perception. Drawing upon his three decades of experience as a corporate economist, including 17 years as a senior economist with Business International Corporation, Alex Rubner here offers an incisive study of the multinational corporation as its fortunes have waxed and waned over the years. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780275935313
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The Might of the Multinationals (Hardcover)
Editore:
Bloomsbury Publishing Plc, Westport, 1990
ISBN 10: 0275935310
ISBN 13: 9780275935313
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Hardcover. Condizione: new. Hardcover. Drawing upon his three decades of experience as a corporate economist, including 17 years as a senior economist with Business International Corporation, Alex Rubner here offers an incisive study of the multinational corporation as its fortunes have waxed and waned over the years. The author traces the evolution of the modern multinational corporation and the popular, academic, and governmental sentiments associated with it, arguing that the transnational corporate entity is far from the all-powerful, supranational giant many have envisioned. In contrast, Rubner shows, the modern multinational is a fragile, strife-ridden business operation, often with significantly lower profit margins than smaller local or regional firms. Written for both international business scholars and lay readers interested in business matters, The Might of the Multinationals provides a compelling look at the real and imagined power of the world's largest and most well-known corporations.Following an introductory chapter which sets the stage for the discussions that follow, the author addresses the concepts of the multinational company as formulated by idealistic advocates and vehement adversaries. Rubner shows that populist perceptions of the power of multinationals are of relatively recent vintage and derive from a variety of sources including religious and trade union leaders, politicians, businessmen, and academic theorists. The second section explores the actual day-to-day realities that govern the operation of multinationals and examines such issues as the inhospitability of host countries, the inability of large bureaucratic organizations to react quickly to changing conditions, and the hypersensitivity of multinationals. Finally, Rubner looks to the future, evaluating the revised strategies of Western multinationals regarding overseas investments. He concludes that the power of the major transnationals is diminishing--along with the legends that gave birth to that perception. Drawing upon his three decades of experience as a corporate economist, including 17 years as a senior economist with Business International Corporation, Alex Rubner here offers an incisive study of the multinational corporation as its fortunes have waxed and waned over the years. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9780275935313
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The Might of the Multinationals: The Rise and Fall of the Corporate Legend
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