Public Relations Inquiry As Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence - Rilegato

 
9780275949716: Public Relations Inquiry As Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence
Rilegato
ISBN 10: 0275949710 ISBN 13: 9780275949716
Casa editrice: Praeger Pub Text, 1995

Sinossi

Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric.

This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's Observations campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sugli autori

WILLIAM N. ELWOOD is Senior Research Scientist at NOVA Research Company and Adjunct Assistant Professor, University of Texas/Houston School of Public Health. He is the author of Rhetoric in the War on Drugs (Praeger, 1994).



WILLIAM N. ELWOOD is Senior Research Scientist at NOVA Research Company and Adjunct Assistant Professor, University of Texas/Houston School of Public Health. He is the author of Rhetoric in the War on Drugs (Praeger, 1994).

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Praeger Pub Text
Data di pubblicazione
1995
Lingua
Inglese
ISBN 10 
0275949710
ISBN 13 
9780275949716
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
352
Redattore
Elwood William N.
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Germania

Altre edizioni note dello stesso titolo

9780275951504: Public Relations Inquiry As Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence

Edizione in evidenza

ISBN 10:  0275951502 ISBN 13:  9780275951504
Casa editrice: Praeger Pub Text, 1995
Brossura