The global market of the 21st century came into existence to produce products and services for mass consumption. Its purpose is to create consumer cultures in nations that fully participate in its benefits. It is the product of cooperation among industrial nations following World War II. Seavoy traces out the evolution of the global market from its foundations in imperial commercial rivalries of the mid-15th century to the present.
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RONALD E. SEAVOY is Professor Emeritus of History at Bowling Green State University. His most recent book is Subsistence and Economic Development (Praeger, 2000).
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