Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation.
In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design.
The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
2
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
EUR 18,28 per la spedizione da U.S.A. a Italia
Destinazione, tempi e costiEUR 25,85 per la spedizione da U.S.A. a Italia
Destinazione, tempi e costiDa: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 15430294-20
Quantità: 1 disponibili
Da: Gotcha By The Books, Brisbane, QLD, Australia
hardbound. Condizione: Very Good in G-VG dustwrapper. profusely illustrated (illustratore). Series of essays by Paul Rand discussing the contemporary (c1990's) practice of graphic design - Form + Content, Good Design is Goodwill, Intuition and Ideas, Logos, The IBM Logo, IDEO Magazine, Computers Pencils and Brushes, and more; first edition of this collection (the essays being sourced from previous publications); colour illustrations throughout showing Rand's own work, and the work of other notable designers; endpapers foxed, foot of spine knocked (with creases to inner corners of some pages), o.w. Very Good throughout; dustwrapper lightly edgeworn and rubbed, o.w. G-VG. Dustwrapper. 218pp. sm 4to. Very Good in G-VG dustwrapper. Codice articolo 23562
Quantità: 1 disponibili
Da: SecondSale, Montgomery, IL, U.S.A.
Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00089857077
Quantità: 1 disponibili
Da: Goodwill Industries of VSB, Oxnard, CA, U.S.A.
hardcover. Condizione: Acceptable. The book is 100% readable but visibly worn, and damaged. This may include stains. tears, rips, folded pages, binding damage, dents, scuffs, scratches and sticker residue. The book also may contain heavy highlighting and notes. Most books listed do not fall under these conditions as we tend to underlist. If you would like a photo of your purchase,please contact us. Codice articolo 4JQZV1000CXA
Quantità: 1 disponibili
Da: Toscana Books, AUSTIN, TX, U.S.A.
Hardcover. Condizione: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Codice articolo Scanned0300055536
Quantità: 1 disponibili
Da: Dave Wilhelm Books, Evanston, IL, U.S.A.
Hardcover. Condizione: Very Good. Condizione sovraccoperta: Very Good. Book is solid VG. DJ is VG with a couple of small tears at bottom of spine area. Full number line. Codice articolo 18001
Quantità: 1 disponibili
Da: Acadia Art & Rare Books. Est. 1931, Toronto, ON, Canada
Hardcover. Condizione: Near Fine. Condizione sovraccoperta: Poor. 1st Edition. Hardcover With Dj. Color Illustrated. Dj. Missing Large Piece To Lower Front Edge, Other Small Nicks Here And There. Clean Interior. 8vo. Codice articolo 031543
Quantità: 1 disponibili
Da: Black Cat Books, Shelter Island, NY, U.S.A.
Hardcover. Condizione: Very Good. Condizione sovraccoperta: Good. 1st Edition. 1st edition. Hardbound in dust jacket. Several large tears to dust jacketthat shows some edge wear, otherwise very good. Codice articolo 89253
Quantità: 1 disponibili
Da: Acadia Art & Rare Books. Est. 1931, Toronto, ON, Canada
Hardcover. Condizione: Near Fine. Condizione sovraccoperta: Poor. 1st Edition. Hardcover With About Complete Dj. Color Illustrated. Dj. With Closed Tears And Slightly Edge Worn. Clean Interior. 8vo. Codice articolo 031544
Quantità: 1 disponibili
Da: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Hardcover. Condizione: Good. first printing Torn/worn dj. Good hardcover with some shelfwear; may have previous owner's name inside. Standard-sized. Codice articolo mon0000150998
Quantità: 1 disponibili