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An in-depth exploration of social media and emergent technology that details the inner workings of modern propaganda
Until recently, propaganda was a top-down, elite-only system of communication control used largely by state actors. Samuel Woolley argues that social media has democratized today’s propaganda, allowing nearly anyone to launch a fairly sophisticated, computationally enhanced influence campaign. Woolley shows how social media, with its anonymity and capacity for automation, allows a wide variety of groups to build the illusion of popularity through computational tools (such as bots) and human-driven efforts (such as sockpuppets—real people assuming false identities online—and partisan influencers). They use these technologies and strategies to create a bandwagon effect by bringing the content into parallel discussions with other legitimate users, or to mold discontent for political purposes.
Drawing on eight years of original international ethnographic research among the people who build, combat, and experience these propaganda campaigns, Woolley presents an extensive view of the evolution of computational propaganda, offers a glimpse into the future, and suggests pragmatic responses for policy makers, academics, technologists, and others.
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Informazioni sull?autore
Samuel Woolley is assistant professor of journalism and media, program director of the Propaganda Research Lab, and Knight Faculty Fellow at the Center for Media Engagement at the University of Texas at Austin. He is the author of The Reality Game: How the Next Wave of Technology Will Break the Truth.
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Manufacturing Consensus: Understanding Propaganda in the Era of Automation and Anonymity
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Yale University Press, 2023
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ISBN 13: 9780300251234
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Manufacturing Consensus: Understanding Propaganda in the Era of Automation and Anonymity
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Yale University Press, 2023
ISBN 10: 0300251238
ISBN 13: 9780300251234
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Hardcover. Condizione: new. Hardcover. An in-depth exploration of social media and emergent technology that details the inner workings of modern propaganda Until recently, propaganda was a top-down, elite-only system of communication control used largely by state actors. Today, as Samuel Woolley argues, social media has democratized propaganda, allowing nearly anyone to launch a fairly sophisticated, computationally enhanced, propaganda campaign. Woolley shows how social media, with its anonymity and capacity for automation, allows political groups to create the illusion of popularity through computational tools (such as bots) and human-driven efforts (such as sockpuppetsreal people assuming false identities onlineand partisan nano-influencers) and then either create a bandwagon effect by bringing the content into parallel discussions with other legitimate users, or mold discontent for political purposes. Drawing on eight years of original international ethnographic research among the people who build, combat, and experience these propaganda campaigns, Woolley presents an extensive view of the evolution of computational propaganda, offers a glimpse into the future, and suggests pragmatic responses for policy makers, academics, technologists, and others. An in-depth exploration of social media and emergent technology that details the inner workings of modern propaganda Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780300251234
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Manufacturing Consensus : Understanding Propaganda in the Era of Automation and Anonymity
Editore:
Yale University Press, 2023
ISBN 10: 0300251238
ISBN 13: 9780300251234
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Hardback. Condizione: New. An in-depth exploration of social media and emergent technology that details the inner workings of modern propaganda Until recently, propaganda was a top-down, elite-only system of communication control used largely by state actors. Samuel Woolley argues that social media has democratized today's propaganda, allowing nearly anyone to launch a fairly sophisticated, computationally enhanced influence campaign. Woolley shows how social media, with its anonymity and capacity for automation, allows a wide variety of groups to build the illusion of popularity through computational tools (such as bots) and human-driven efforts (such as sockpuppets-real people assuming false identities online-and partisan influencers). They use these technologies and strategies to create a bandwagon effect by bringing the content into parallel discussions with other legitimate users, or to mold discontent for political purposes. Drawing on eight years of original international ethnographic research among the people who build, combat, and experience these propaganda campaigns, Woolley presents an extensive view of the evolution of computational propaganda, offers a glimpse into the future, and suggests pragmatic responses for policy makers, academics, technologists, and others. Codice articolo LU-9780300251234
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Manufacturing Consensus: Understanding Propaganda in the Era of Automation and Anonymity
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