Sinossi
Updated to accommodate changes that have occurred in recent years, this textbook examines the complex conditions and increasing competition facing businesses, and how traditional marketing techniques are being adapted to suit these more specialized needs. The role of information technology is discussed with reference to its impact on marketing - notably marketing management and marketing information services. The text reflects recent developments, particularly the growing importance of internationalism and the Single European Market, the application of new technologies, the growth of consumerism, environmentalism and the changing role of the state. The fundamental assumption of the book is that the interplay of academic and practical knowledge holds the key to understanding and applying marketing.
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Basic Marketing: Principles and Practice
Editore:
Cengage Learning EMEA, 1992
ISBN 10: 0304316733
ISBN 13: 9780304316731
Antico o usato
Paperback
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Codice articolo CHL4842081
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EUR 7,84
Spedizione EUR 6,27
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Spedito da Regno Unito a U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Basic Marketing: Principles and Practice
Da: PsychoBabel & Skoob Books, Didcot, Regno Unito
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Good. Condizione sovraccoperta: No Dust Jacket. Library sticker to spine, inside cover and FEP, stamp to FEP, pocket to inside cover. Size: 8vo - over 7¾" - 9¾" tall. Ex-Library. Codice articolo 012751
Compra usato
EUR 4,28
Spedizione EUR 14,26
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
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Foto dell'editore
Basic Marketing: Principles and Practice (3rd Edn)
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780304316731. Codice articolo 7072051
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EUR 3,63
Spedizione EUR 15,29
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Basic Marketing: Principles and Practice (3rd Edn)
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780304316731. Codice articolo 7072052
Compra usato
EUR 3,63
Spedizione EUR 15,29
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: 1 disponibili