Articoli correlati a Basic Marketing: Principles and Practice
Sinossi
Updated to accommodate changes that have occurred in recent years, this textbook examines the complex conditions and increasing competition facing businesses, and how traditional marketing techniques are being adapted to suit these more specialized needs. The role of information technology is discussed with reference to its impact on marketing - notably marketing management and marketing information services. The text reflects recent developments, particularly the growing importance of internationalism and the Single European Market, the application of new technologies, the growth of consumerism, environmentalism and the changing role of the state. The fundamental assumption of the book is that the interplay of academic and practical knowledge holds the key to understanding and applying marketing.
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Basic Marketing: Principles and Practice
Editore:
Cengage Learning EMEA 01/01/1992, 1992
ISBN 10: 0304316733
ISBN 13: 9780304316731
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Da: AwesomeBooks, Wallingford, Regno Unito
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Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780304316731
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Basic Marketing : Principles and Practice
Editore:
Bloomsbury Publishing Plc, 1992
ISBN 10: 0304316733
ISBN 13: 9780304316731
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. 3 Sub. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo GRP59320592
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Foto dell'editore
Basic Marketing : Principles and Practice
Editore:
Bloomsbury Publishing Plc, 1992
ISBN 10: 0304316733
ISBN 13: 9780304316731
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 3 Sub. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 58196393-20
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Basic Marketing: Principles and Practice
Editore:
Cengage Learning EMEA, 1992
ISBN 10: 0304316733
ISBN 13: 9780304316731
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Paperback
Da: Reuseabook, Gloucester, GLOS, Regno Unito
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Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Ex-library book with stamps on the first page, it is also likely to have a small shelf number sticker on the spine. Codice articolo CHL10869254
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Basic Marketing: Principles and Practice (3rd Edn)
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Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780304316731. Codice articolo 7072052
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Basic Marketing: Principles and Practice (3rd Edn)
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780304316731. Codice articolo 7072051
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Foto dell'editore
Basic Marketing: Principles and Practice
Editore:
Cengage Learning EMEA 01/01/1992, 1992
ISBN 10: 0304316733
ISBN 13: 9780304316731
Antico o usato
Brossura
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780304316731
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Basic Marketing: Principles and Practice - Third Edition
Da: Bookbot, Prague, Repubblica Ceca
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Softcover. Condizione: As New. Leichte Kratzer / Abnutzungen / Druckstellen. Codice articolo df30e9fb-6dd9-4441-9636-e818e298cf30
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