Uniqueness: The Human Pursuit of Difference - Rilegato

Snyder, C. R.

Rilegato

ISBN 10: 0306403765 ISBN 13: 9780306403767

Casa editrice: Plenum Pub Corp, 2002

Riassunto

Examines the circumstances that encourage individuals to avoid conformity and express their uniqueness, whether through names, attitudes, or commodities, and how advertisers make use of this fact

Su questo libro

Contenuti

I: A Case for Uniqueness.- 1 Literary Precedents for Uniqueness.- II: Need for Uniqueness: Theory and Research.- 2 Do Birds of a Feather Always Flock Together?.- 3 Theory of Uniqueness.- 4 Corollaries of Uniqueness Theory: The Nature of the Comparison Other Persons.- 5 Individual Differences in Need for Uniqueness.- III: Uniqueness Attributes 103.- 6 Commodities as Uniqueness Attributes.- 7 Names as Uniqueness Attributes.- 8 Attitudes and Beliefs as Uniqueness Attributes.- 9 Performance as Uniqueness-Motivated Behavior.- IV: Uniqueness Seeking in Perspective.- 10 Deindividuation: Loss of Uniqueness.- 11 Individuation: The Pursuit of Difference.

Product Description

Book by Snyder CR Fromkin Howard L

Dettagli dell'edizione

• Editore: Plenum Pub Corp
• Data di pubblicazione: 2002
• Lingua: Inglese
• ISBN 10: 0306403765
• ISBN 13: 9780306403767
• Rilegatura: Copertina rigida
• Numero di pagine: 252
• Contatto del produttore: non disponibile
• Persona responsabile: CMN Printpool Inh. Mathis Neumann; https://www.also.com/ec/cms5/en_6000/6000/index.jsp; ; Friedrich-Karl-Str. 9; Hamburg; Germania