Psychology of the Consumer and Its Development: An Introduction - Rilegato

Webb, Robert C.

 
9780306460739: Psychology of the Consumer and Its Development: An Introduction
Rilegato
ISBN 10: 0306460734 ISBN 13: 9780306460739
Casa editrice: Springer Science+Business Media, 1999

Sinossi

A survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how advertisements use classical conditioning and harnessing psychological motivation to create image and sell products.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Contenuti

1. Introduction. 2. Attention and Awareness. Modes and Levels. Results of Increased Attention. Variables of Attention. Mainly-Stimulus Variables. Between-Stimulus Variables. 3. Inferences of Organization and Meaning. Inferences of Organization. Perceptual Organization. Memory Organization. Inferences of Completion. Visual Construction. Auditory Constructio. Inferences of Meaning. 4. Cognition, Reasoning, and Choosing. General Principles of Memory. Inferences of Reasoning. Distortions of Inference. Making Choices: Cognitive Elements. 5. Aspects of the Unconscious. Unconscious Memory Influences. Subliminal Perception. Subattentional Perception. Background Music. Freudian Symbolism. 6. Affect, Emotion, and Involvement. Definitions and Distinctions. Cognitive Impact of Affect. Making Choices: Affective Elements. 7. Attitudes and Persuasion. Overview and Definitions. Attitude Formation: The Cognitive Component. Schema Congruity Theory. Attitude Formation: The Affective Component. Variables of Attitudinal Change. 8. Psychological Needs. Need to Feel Worth. Sources of Self-Worth. Cohort Versus Age Differences. Other Approaches to Psychological Needs. 9. Classical Conditioning in Marketing. Classical Conditioning Basics. Affective Conditioning. Cognitive Conditioning. 10. Operant Conditioning in Marketing. Simple Conditioning. Complex Conditioning. The Nature of Reinforcement. 11. Culture and Family Influences. The Role of Culture. Family Dynamics. 12. Developmental Factors. Our Personal History of Affect and Cognition. Information Processing in Children. Information Processing in Older Adults. Processing Deficits. References. Index.

Product Description

Book by Webb Robert C

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Springer Science+Business Media
Data di pubblicazione
1999
Lingua
Inglese
ISBN 10 
0306460734
ISBN 13 
9780306460739
Rilegatura
Copertina rigida
Numero di pagine
362
Contatto del produttore
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Germania

Altre edizioni note dello stesso titolo

9781461371588: Psychology of the Consumer and Its Development: An Introduction

Edizione in evidenza

ISBN 10:  1461371589 ISBN 13:  9781461371588
Casa editrice: Springer, 2012
Brossura