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This book offers an accessible and engaging introduction to the role, practice and influence of mass media in contemporary society. Emphasising the social, cultural, political, and economic contexts in which the media operate, it provides the reader with a clear conceptual framework for understanding the process of communication, and media communication in particular. It discusses the influences and constraints on the construction of media messages, addressing questions such as the role and values of the media, the effect of ownership, and the processes behind the making of the news. This book also explores a range of debates and research findings on audiences and reception.
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Media Communication: An Introduction to Theory and Process
Editore:
St. Martins Press, 1997
ISBN 10: 0312212011
ISBN 13: 9780312212018
Antico o usato
Soft cover
Da: Whitehorse Books, CLAYTON, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Soft cover. Condizione: Very Good. No Jacket. 1997 Trade PB. St. Martin's Press. 317 Pgs. No reader marks, clean pgs, binding solid. Cover with light shelf wear. Back bottom corner with light crease. This lively and supportive textbook introduces students to the role, practice, and influence of the mass media in contemporary society. Emphasizing the social, cultural, political, and economic contexts in which the media operates, it provides a clear conceptual framework for understanding the process of media communication and looks at a range of key issues, from news production to media control and audience reception. Codice articolo 000712
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EUR 14,18
Spedizione EUR 4,04
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