Managing Green Issues - Rilegato

Curtin, Tom; Jones, Jacqueline

Rilegato

ISBN 10: 0312237162 ISBN 13: 9780312237165

Casa editrice: Palgrave Macmillan, 2001

Riassunto

The management of environmental has become a key concern for many companies. Not only do these issues influence how an organization is seen and how its reputation is judged, it has huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organization on how to channel environmental issues to gain competitive advantage.

Su questo libro

Informazioni sugli autori

Tom Curtin now owns his own consultancy company,Green Issues Communications, that specializes in this area of management.

Tom Curtin now owns his own consultancy company,Green Issues Communications, that specializes in this area of management.

Dettagli dell'edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2001
• Lingua: Inglese
• ISBN 10: 0312237162
• ISBN 13: 9780312237165
• Rilegatura: Copertina rigida
• Numero di pagine: 205
• Contatto del produttore: non disponibile
• Persona responsabile: Simone Casetta; 0039 275422215; casetta@mondadori.it; ; Via Mondadori 1,; Segrate Milano; 20090; Italia