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This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
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Informazioni sull'autore
Robert J. foster is Professor of Anthroplogy and Mercer rugler distinguished Teaching Professor at The University of Rochester.
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Coca-Globalization: Following Soft Drinks from New York to New Guinea
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Coca-Globalization : Following Soft Drinks from New York to New Guinea
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Coca-Globalization: Following Soft Drinks from New York to New Guinea
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Palgrave Macmillan, 2008
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Coca-Globalization : Following Soft Drinks from New York to New Guinea
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Palgrave Macmillan, 2008
ISBN 10: 0312238711
ISBN 13: 9780312238711
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Hardcover. Condizione: new. Hardcover. This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility. This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780312238711
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Coca-Globalization
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility. 275 pp. Englisch. Codice articolo 9780312238711
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