The Animation Business Handbook - Rilegato

Raugust, Karen

Rilegato

ISBN 10: 0312284284 ISBN 13: 9780312284282

Casa editrice: St Martin's Press, 2004

Riassunto

Today, animation is more prevalent than ever in television, films, videogames, and the Internet. Karen Raugust created a much needed, comprehensive look at the entire business. She shows in detail how a successful animation studio or entrepreneur operates, describes the process of developing an animation property from the concept stage through the finished product, and outlines business methods used to create and sell animated media. Topics covered include: Distribution, sales, and marketing methods; Financing, budgeting, costs, and revenue opportunities; The creation of ancillary entertainment and merchandise; Animation in international markets. The Animation Business Handbook is the essential reference for anyone in or considering entering the animation industry.

Su questo libro

Informazioni sull'autore

Karen Raugust is a freelance licensing consultant and frequent contributor to Animation Magazine, in which she also publishes a monthly column. She has written for approximately thirty other magazines, including Publishers Weekly, Billboard, and Variety Jr. She has authored and contributed to a number of trade books on marketing, entertainment, and business. She lives in Minneapolis, MN.

Dettagli dell'edizione

• Editore: St Martin's Press
• Data di pubblicazione: 2004
• Lingua: Inglese
• ISBN 10: 0312284284
• ISBN 13: 9780312284282
• Rilegatura: Copertina rigida
• Numero di pagine: 432
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile