National Cultures of the World: A Statistical Reference - Rilegato

Parker, Philip M.

Rilegato

ISBN 10: 0313297703 ISBN 13: 9780313297700

Casa editrice: Greenwood Pub Group, 1997

Riassunto

This work is an examination of borderless markets where national boundaries are no longer the only relevant criteria in making international marketing, economic planning, and business decisions. Understanding political and nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. National culture is one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 75,000 statistics are provided for over 230 national groups covering a number of social, economic, and business variables. A significant review of literature is also included.

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Informazioni sugli autori

PHILIP PARKER is an Associate Professor at the European Institute of Business Administration (INSEAD) in Fontainebleau, France, where he teaches graduate courses in multivariate statistics, strategic marketing, and international marketing. He is the author of Climatic Effects on Individual, Social, and Economic Behavior (Greenwood, 1995).

PHILIP PARKER is an Associate Professor at the European Institute of Business Administration (INSEAD) in Fontainebleau, France, where he teaches graduate courses in multivariate statistics, strategic marketing, and international marketing. He is the author of Climatic Effects on Individual, Social, and Economic Behavior (Greenwood, 1995).

Dettagli dell'edizione

• Editore: Greenwood Pub Group
• Data di pubblicazione: 1997
• Lingua: Inglese
• ISBN 10: 0313297703
• ISBN 13: 9780313297700
• Rilegatura: Copertina rigida
• Numero di pagine: 249
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile