Getting It Right the First Time: How Innovative Companies Anticipate Demand - Brossura

Katsaros, John

 
9780313351549: Getting It Right the First Time: How Innovative Companies Anticipate Demand
Brossura
ISBN 10: 0313351546 ISBN 13: 9780313351549
Casa editrice: Praeger, 2008

Sinossi

There is no doubt that the pace of business has accelerated—products go from concept to release faster than ever, business partnerships and alliances are established (and dissolved) more quickly, competitors react more swiftly to any tilt in the playing field. In Getting It Right the First Time, John Katsaros and Peter Christy argue that the most successful businesses will be those that learn to anticipate demand—especially during the crucial 18-to-36-month innovation window. Showcasing dozens of colorful examples of lucrative successes and missed opportunities (from high-tech to financial services to medical devices), the authors present a detailed plan for how you and your company can learn to: identify your top customers, successfully position your company and its products to those customers, and catch emerging trends before your competitors do. Eschewing traditional market research techniques—such as focus groups, polls, and surveys—Katsaros and Christy demonstrate how expert interviews with potential early adopters can help identify your killer app—the function that customers most value—and avoid costly trial-and-error. In a viciously competitive world where your company may have only one chance to score big, Getting It Right the First Time provides essential guidance for entrepreneurs, marketers, product developers, and business strategists, and offers new insight into the dynamics of innovation.

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Informazioni sugli autori

John Katsaros is a principal at the Silicon Valley-based Internet Research Group (IRG), a leading marketing research and consulting company. He is the author of Selling High Tech and a contributing author to Tricks of the Internet Gurus.

Peter Christy is a principal at the Silicon Valley-based Internet Research Group (IRG), a leading marketing research and consulting company. He previously served as president of MicroDesign Resources and in management positions at leading computer companies, including Apple, Digital Equipment, IBM, and Sun Microsystems.



John Katsaros is a principal at the Silicon Valley-based Internet Research Group (IRG), a leading marketing research and consulting company. He is the author of Selling High Tech and a contributing author to Tricks of the Internet Gurus.

Peter Christy is a principal at the Silicon Valley-based Internet Research Group (IRG), a leading marketing research and consulting company. He previously served as president of MicroDesign Resources and in management positions at leading computer companies, including Apple, Digital Equipment, IBM, and Sun Microsystems.

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Editore
Praeger
Data di pubblicazione
2008
Lingua
Inglese
ISBN 10 
0313351546
ISBN 13 
9780313351549
Rilegatura
Copertina flessibile
Numero di pagine
176
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Germania

Altre edizioni note dello stesso titolo

9780275984793: Getting It Right The First Time: How Innovative Companies Anticipate Demand

Edizione in evidenza

ISBN 10:  0275984796 ISBN 13:  9780275984793
Casa editrice: Praeger Pub Text, 2005
Rilegato