Winning in the Global Market: A Practical Guide to International Business Success - Rilegato

Keillor, Bruce D.

 
9780313398322: Winning in the Global Market: A Practical Guide to International Business Success
Rilegato
ISBN 10: 0313398321 ISBN 13: 9780313398322
Casa editrice: Praeger, 2011

Sinossi

Achieving success in the global marketplace is now a little easier thanks to this practical and comprehensive guide.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Bruce D. Keilloris Director of the Institute for Global Business and Professor of Marketing and International Business at the University of Akron. He is also a Research Fellow at the Center for International Business at Michigan State University. He serves on several Executive Editorial Review Boards, including the Journal of International Business Studies. He has published over 100 book chapters and refereed journal articles, proceedings papers, and conference presentations in the areas of global marketing strategy, sales, and cross-cultural consumer behavior. He is also an entrepreneur, with over a decade of experience in the direct-marketing software industry.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Praeger
Data di pubblicazione
2011
Lingua
Inglese
ISBN 10 
0313398321
ISBN 13 
9780313398322
Rilegatura
Copertina rigida
Numero di pagine
208
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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