Winning in the Global Market: A Practical Guide to International Business Success - Rilegato

Keillor, Bruce D.

Rilegato

ISBN 10: 0313398321 ISBN 13: 9780313398322

Casa editrice: Praeger, 2011

Riassunto

Achieving success in the global marketplace is now a little easier thanks to this practical and comprehensive guide.

Su questo libro

Informazioni sull'autore

Bruce D. Keilloris Director of the Institute for Global Business and Professor of Marketing and International Business at the University of Akron. He is also a Research Fellow at the Center for International Business at Michigan State University. He serves on several Executive Editorial Review Boards, including the Journal of International Business Studies. He has published over 100 book chapters and refereed journal articles, proceedings papers, and conference presentations in the areas of global marketing strategy, sales, and cross-cultural consumer behavior. He is also an entrepreneur, with over a decade of experience in the direct-marketing software industry.

Dettagli dell'edizione

• Editore: Praeger
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 0313398321
• ISBN 13: 9780313398322
• Rilegatura: Copertina rigida
• Numero di pagine: 208
• Contatto del produttore: Messaggerie Libri; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italia