For courses in Advertising Principles.
Advertising and Sales Promotion Strategy explores the full range of advertising principles and prepares prospective managers to understand the topic of promotion well enough to be able to design successful strategies. Interdisciplinary in focus, it integrates perspectives from marketing, economics, psychology, anthropology, and operations research. It captures the constantly changing nature of promotion, highlighting how firms develop new media, appeals, and methods to better compete with their rivals in a dynamic environment.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
1
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
EUR 10,38 per la spedizione da Regno Unito a Italia
Destinazione, tempi e costiEUR 31,43 per la spedizione da Cile a Italia
Destinazione, tempi e costiDa: Anybook.com, Lincoln, Regno Unito
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780321014115. Codice articolo 9853760
Quantitą: 1 disponibili
Da: Anybook.com, Lincoln, Regno Unito
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780321014115. Codice articolo 8614526
Quantitą: 1 disponibili
Da: Anybook.com, Lincoln, Regno Unito
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780321014115. Codice articolo 8960925
Quantitą: 1 disponibili
Da: Ammareal, Morangis, Francia
Hardcover. Condizione: Bon. Ancien livre de bibliothčque. Traces d'usure sur la couverture. Salissures sur la tranche. Edition 1997. Ammareal reverse jusqu'ą 15% du prix net de cet article ą des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Stains on the edge. Edition 1997. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo C-863-021
Quantitą: 1 disponibili
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Hardback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR008011197
Quantitą: 1 disponibili
Da: M & M Books, ATHENS, GA, U.S.A.
Hardcover. Condizione: As New. 1st Edition. Codice articolo 143688
Quantitą: 1 disponibili
Da: SecondSale, Montgomery, IL, U.S.A.
Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00056979878
Quantitą: 2 disponibili
Da: LIBRERIA LEA+, Santiago, RM, Cile
Dura. Condizione: New. Condizione sovraccoperta: Nuevo. No Aplica (illustratore). 0. The four parts of this textbook cover: Introduction to advertising and sales promotion, Communication strategy, Sales promotion strategy and Planning advertising and sales promotion. DLC: Advertising. 1150 gr. Libro. Codice articolo 9780321014115LEA7526
Quantitą: 1 disponibili