Articoli correlati a Marketing Management

Marketing Management - Brossura

Winer, Russell S.

 
9780321014214: Marketing Management
Brossura
ISBN 10: 0321014219 ISBN 13: 9780321014214
Casa editrice: Pearson College Div, 1999

Sinossi

This book reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and integrate the appropriate information into marketing decisions. Its modern, integrated presentation and strategy-based focus covers only those critical, fundamental topics required to succeed in future course or professional work. Topics include the concept of marketing; the marketing manager's job; the development of a marketing strategy; marketing research; consumer behavior and analysis; organizational buying behavior; market structure and competitor analysis; marketing mix decision-making; communications and advertising strategy; channels of distribution; the personal sales channel; pricing; sales promotion; customer relationship management; strategies for service markets; strategies for technology-based markets; global marketing strategies; and new product development. For practicing marketing managers, business managers, and IT

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Product Description

Book by Winer Russell S

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Pearson College Div
Data di pubblicazione
1999
Lingua
Inglese
ISBN 10 
0321014219
ISBN 13 
9780321014214
Rilegatura
Copertina flessibile
Numero di pagine
551
Contatto del produttore
non disponibile
Persona responsabile
Pearson
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