Essentials of Public Relations - Brossura

Ault, Phillip H.; Agee, Warren K.; Cameron, Glen T.

 
9780321082312: Essentials of Public Relations

Sinossi

This is the condensed, value-priced version of the best-selling Public Relations: Strategies & Tactics 6/e by the same author team. Essentials features the same strengths that have made the comprehensive version such a success: a highly readable writing style; an abundance of current, real-life case studies; unique "Global PR" boxes; "Focus on Ethics" boxes; and the latest on technology's profound impact on the field. Those interested in entering the public relations field.

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Product Description

Book by Wilcox Dennis L Ault Phillip H Agee Warren K Camer

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