The Tech-Savvy Real Estate Agent - Brossura

Gruman, Galen

Brossura

ISBN 10: 0321413660 ISBN 13: 9780321413666

Casa editrice: Peachpit Pr, 2006

Riassunto

Sure, you know how to use the MLS database, but do you know how to effectively establish a Web presence or do customer outreach via email or the Web? There are all kinds of ways you can use technology to market your practice and service your clients, but if you’re like most realtors you’ve probably only scratched the surface. In this easy-to-understand guide, author Galen Gruman draws on his more than 20 years of experience as a tech-industry author and journalist to show you how to become a better real estate agent by learning and effectively using current computer technology and tools in your business. You’ll learn what technology to use as well as what technology not to use,so that you’re certain to spend your tech dollars effectively. In major sections on marketing, communications, and transaction management, Galen covers everything from the elements of a good Web site to evaluating devices and services, working in multiple locations, creating transaction libraries, using digital photography, converting documents to electronic forms, and more.

 

This book also includes a CD-ROM for both Windows and Mac with templates, product and technology links, tryout and free software tools, and even quizzes for use in classroom and training environments.

 

Su questo libro

Informazioni sull?autore

Galen Gruman, a practicing real estate agent, has more than 20 years of experience in the technology industry. He has served as a senior-level editor at numerous magazines (including Macworld, Upside, and Computerworld) and has authored (or co-authored) 20 books on desktop publishing. As a consultant, he runs his own business using the techniques covered in this guide.

Dettagli dell?edizione

• Editore: Peachpit Pr
• Data di pubblicazione: 2006
• ISBN 10: 0321413660
• ISBN 13: 9780321413666
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 241
• Contatto del produttore: non disponibile