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The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web [Lingua inglese] - Brossura
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Sinossi
Describes how to use Web site user research to design effective Web sites.
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Informazioni sull'autore
Steve Mulder is principal consultant at Molecular, an Internet consulting firm in Boston, and an internationally known speaker recognized for his work with personas. He’s a user experience expert who practices what he preaches, with over ten years of experience in user research, information architecture, interaction design, and usability. Ziv Yaar is the vice president of Internet strategy at Molecular, where he has spent over ten years helping companies develop technology and business strategies and has been at the forefront of merging the power of marketing analytics with personas.
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The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web
Editore:
Pearson Education (US), 2006
ISBN 10: 0321434536
ISBN 13: 9780321434531
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Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. How do we ensure that our Web sites actually give users what they need? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This guide explains how to create and use personas to make your site more successful. It takes you through each step of persona creation. Codice articolo 00104846429
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Foto dell'editore
The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web
Editore:
Pearson Education (US), 2006
ISBN 10: 0321434536
ISBN 13: 9780321434531
Antico o usato
Paperback
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. How do we ensure that our Web sites actually give users what they need? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This guide explains how to create and use personas to make your site more successful. It takes you through each step of persona creation. Codice articolo 00105147427
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User Is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
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ISBN 10: 0321434536
ISBN 13: 9780321434531
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Paperback. Condizione: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Codice articolo 0321434536-8-1
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User Is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
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The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web
Editore:
Pearson Education (US), 2006
ISBN 10: 0321434536
ISBN 13: 9780321434531
Antico o usato
Paperback
Da: World of Books Inc, Montgomery, IL, U.S.A.
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: Good. How do we ensure that our Web sites actually give users what they need? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This guide explains how to create and use personas to make your site more successful. It takes you through each step of persona creation. Codice articolo CIN0321434536G
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The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web
Editore:
Pearson Education (US), 2006
ISBN 10: 0321434536
ISBN 13: 9780321434531
Antico o usato
Paperback
Da: World of Books Inc, Montgomery, IL, U.S.A.
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: Very Good. How do we ensure that our Web sites actually give users what they need? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This guide explains how to create and use personas to make your site more successful. It takes you through each step of persona creation. Codice articolo CIN0321434536VG
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The User Is Always Right : A Practical Guide to Creating and Using Personas for the Web
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Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 38799126-75
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Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 12904080-6
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User Is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
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User Is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
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